October 2016 Truck Sales Results – Tacoma, Tundra Hold Steady

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The results are in for the month of October, 2016 and slow sales dominate most manufacture’s results while the mid-size market continues to grow.

October 2016 Truck Sale Results - Tacoma, Tundra Hold

Here are the results for October, 2016.

RankModel YTD SalesYTD vs. 2015Year-Over-YearMonthly SalesMonthly Change vs. 2015
1 - Ford F-Series661,198+5.0%October 2016
October 2015
65,542
65,000
+0.1%
2 - Chevy Silverado475,324-3.5%October 2016
October 2015
49,768
51,647
-3.6%
3 - Ram Truck404,977+8.1%October 2016
October 2015
43,891
41,042
+6.9%
4 - GMC Sierra179,490-0.4%October 2016
October 2015
15,050
18,521
-18.7%
5 - Toyota Tacoma158,586+6.5%October 2016
October 2015
15,875
15,233
+4.2%
6 - Toyota Tundra94,355-4.8%October 2016
October 2015
9,533
9,514
+0.2%
7 - Chevrolet Colorado90,625+28.9%October 2016
October 2015
10,578
7,059
+49.9%
8 - Nissan Frontier75,752+45.6%October 2016
October 2015
6,364
4,764
+33.6%
9 - GMC Canyon29,991+20.7%October 2016
October 2015
2,785
2,415
+15.3%
10 - Honda Ridgeline16,118+3,029%October 2016
October 2015
3,371
2
NA
11 - Nissan Titan14,155+36.1%October 2016
October 2015
3,181
882
+260.7%

I think the results speak for themselves really and continue a trend. Ford has called for weakening sales and we have likely seen the top end of their monthly sales volume. It seems as if Chevy doesn’t hold a “Truck Month” promotion their sales slip as customers wait for the bargains. The Tundra continues to hold steady at right around 10k units and the Titan is still not a big seller.

The Tacoma continues to lead the way in mid-size truck volume while the change at the Wentzville Assembly plant to build more trucks looks to be behind the boom in the Chevy Colorado sales. The Ridgeline’s sales are likely still to many existing customers switching over and a few new truck buyers. Hard to say if traditional truck buyers are moving over to it. Finally, the Nissan Frontier shows being old isn’t such a bad thing.

Filed Under: Auto News

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  1. Randy says:

    Maybe the Titan is getting some traction now; sort of looks like it.

    I have been thinking about doing some test drives on the Ridgeline. I can certainly see why they are moving the units now. The only thing, I have heard on the negatives is the back doors not opening wide enough and the non-locking tailgate, if that is true?

  2. I think the price threshold some manufacturers were testing has now reached a threshold. Also, it has helped with the Frontier’s out-of-nowhere success this sales year.

    I agree, being old and holding to one roots is not a bad thing.

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