November 2015 Truck Sales, Tundra Falls, Tacoma Up

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Another month and another common refrain – Toyota Tundra sales are down while the new Toyota Tacoma sales are up. Once again, Toyota is saying dealers are short on product.

The November 2015 sales numbers tell an interesting tale of either less incentives (if you believe Chevy had consider cash on the hood), Ram’s holding steady even though they own the “factors consumers want most” (towing, torque, fuel economy), Toyota’s inept truck sales growth, the mid-size GM twins continue to surprise and the Nissan/Honda can’t wait until their new products are on dealer lots.

RankModel YTD SalesYTD vs. 2014Year-Over-YearMonthly SalesMonthly Change vs. 2014
1 - Ford F-Series695,143+2.3%November 2015
November 2014
2 - Chevy Silverado537,552+13.9%November 2015
November 2014
3 - Ram Truck407,981+3.1%November 2015
November 2014
4 - GMC Sierra196,701+4.4%November 2015
November 2014
5 - Toyota Tacoma162,370+15.4%November 2015
November 2014
6 - Toyota Tundra107,730-0.2%November 2015
November 2014
7 - Chevy Colorado76,521NANovember 2015
November 2014
8 - Nissan Frontier57,124-16.3%November 2015
November 2014
9 - GMC Canyon27,077NANovember 2015
November 2014
10 - Nissan Titan11,122-4.6%November 2015
November 2014
11 - Honda Ridgeline518-96.0%November 2015
November 2014

The only item that really surprised me looking at the results was the growth from Ford. For the first time in quite some time it feels like, they put up a good number and Chevy didn’t. This will be interesting to watch. Chevy really closed the gap on marketshare and I wonder if Ford can reclaim some of it.

Filed Under: Auto News


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  1. DJ says:

    While I somewhat buy dealers being short on inventory, that’s something entirely normal for my local Toyota lots since I can remember.

    I think we’re just seeing the lack of investment/technology and aging design with the Tundra, aka Mike Sweers MO.

    • Ron says:

      All I see is the same truck. But no improvements. Still no more horse power and m/g towing spic’s hauling. But the advertising look’s good.

      When you have pc at home and still say no to the hell no. The Tacoma is the same v-6 weak. When Ford ( did I just type ford) step up and made a point to a step up towing g/m power hauling with a v6 twin turbo. Toyota is still a small pony I am real Tundra man. SO SOME’S ONE NEED’S TO STEP UP.. Show what Toyota can do to be the best. Put the best choice for the Tacoma is the 4.7 and all the bell’s and whistles.

      Everyone will wake up to see the potential of this product has for the consumer and how Toyota still has power for hauling towing good m/g and all a round fun to drive!!

      • GoBig says:

        Although it is a V6, the Tacoma engine is in fact all new.

        For a truck its size, the Tacoma has plenty of power, and gets decent fuel economy. The 4.7 would be a serious drop in economy, and MPG is something small truck buyers consider.

      • ricqik says:

        4.7 don’t even exist in the line up anymore. It was replaced with the 4.6.
        The 4.0 V6 is also gone from the Tacoma line up.

        But I would not buy a ford regardless of what gizmo they come up with. I’d move over to the titan.

        • GoBig says:

          Thanks, Ricqik,

          I overlook that small V8 fact. The odd part was the 4.7 got the same gas mileage as the 5.7, so what was the point?

          The 4.6 puts up slightly better numbers for someone who needs a truck but isn’t quite as worried about the tow numbers.

          I know there are people who question the wisdom of putting small engines in trucks. While I see a market, I can’t figure out why two wheel drive exist. I suppose if you live where there is no snow, and no mud, and no off road fun, there would be a use for 2WD. Not in Alaska. 🙂

  2. Randy says:

    I wonder just how much of the Tundra production has shifted to Tacoma?

    Dealers lots in DFW have very little stock of any Toyota Trucks.

    Is it to be about May to July, that the third shift in San Antonio comes into play?

    • Tim Esterdahl says:


      Yep, third shift should be second quarter next year. They are hiring right now to fill it (or so I’ve been told). By the time they hire, train and get online, it should start paying dividends then.


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