June 2016 Truck Sales – Tacoma Holds Strong, Tundra Drops
Stop me if you have heard this one before. For another month, the Tacoma has outsold the Tundra with the latter losing even more market share to the competition. The June 2016 sales results are another repeat of just about every other month this year.
Almost not a surprise anymore, the Tundra sales numbers were down slightly against last year while the Tacoma barely had a drop. While the rest of the industry grew including big jumps by Ford, Ram and Honda (look at the percentage change from 2015!).
|Rank||Model YTD Sales||YTD vs. 2015||Year-Over-Year||Monthly Sales||Monthly Change vs. 2015|
|1 - Ford F-Series||395,244||+10.7%||June 2016|
|2 - Chevy Silverado||273,652||-0.8%||June 2016|
|3 - Ram Truck||231,405||+8.8%||June 2016|
|4 - GMC Sierra||106,466||+5.6%||June 2016|
|5 - Toyota Tacoma||95,035||+7.0%||June 2016|
|6 - Toyota Tundra||54,966||-9.9%||June 2016|
|7 - Chevrolet Colorado||51,227||+23.2%||June 2016|
|8 - Nissan Frontier||45,011||+29.3%||June 2016|
|9 - GMC Canyon||17,362||+15.6%||June 2016|
|10 - Nissan Titan||6,099||+0.8%||June 2016|
|11 - Honda Ridgeline||2,474||+391.8%||June 2016|
Other items that clearly stand out are the continued sales success of the Frontier against all new competition, the statistical explosion of the Honda Ridgeline and the growth of the Colorado which could be contributed to the fact GM is moving full-size van production out of Wentzville to increase Colorado/Canyon capacity.
Besides though winners, the losers like Chevy clearly felt the effects of all their “Truck Month” advertising deals with consumers largely staying away – and why wouldn’t they if they knew another sale was likely.
Finally, there is the Titan. I was just visiting with Nissan yesterday at their new Pathfinder unveil and they are clearly frustrated sales aren’t booming. A variety of factors seem to be holding them back and one of those that was mentioned were reluctant dealers hoping to cash in on full retail sales rather than budge on pricing. Going to be interesting to see if sales spike towards the end of the summer when dealers may get antsy to make room for the new half-ton volume truck.
Filed Under: Auto News