Ford Announces New ‘Merican Edition F150

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Today’s announcement of a new Ford ‘Merican Edition F-150 is an attempt by the automaker to capitalize on the commonly held (and incorrect) belief that Ford’s truck is the most “American” truck available on the market today. From Ford:

Our new ‘Merican edition F-150 is a vehicle that was mostly built by ‘Mericans for ‘Mericans celebrating ‘Merica as the greatest country on Earth. Don’t tread on me, these colors don’t run, various patriotic sentiment, etc.

Ford F-150 Merican edition logo

The new Ford F-150 Mexican 'Merican edition logo

When asked about the fact that the new ‘Merican Edition F-150 was only mostly built in the USA (only 55% of the parts in an F-Series truck come from the US or Canda), Ford’s spokesman replied “What do you want us to do – build a $1.2 billion dollar factory in Texas, bring in dozens of suppliers to build their own factories next to ours, and then hire thousands of American workers to build our truck? Do you have any idea how cheap it is to buy truck parts from Mexico? We’d like to hire Americans to build our truck and keep our domestic parts content at 90%, but we can make a lot more money if we build a lot of our parts in Mexico.”

More info about the new Merican’ Edition F-150:

Merican Edition F-150 Color Choices

The package will only be available in Red, White, Blue, or Mexican-flag Green (in honor of the Mexican workers who helped build 45% of the truck).

Each truck buyer will be given a bumper sticker like the one below.

F-150 Buy American Bumper Sticker

F-150 Buy American Bumper Sticker

Each ‘Merican F-150 buyer will be given a genuine “100% ‘Merican” certificate of authenticity that is totally and completely meaningless, as 45% of Ford’s F-Series contains parts from outside the US or Canada.

A Ford dealership salesperson will give every new ‘Merican edition F-150 buyer permission to walk and act as if he or she is better than everyone else because they bought a supposedly “American” product.

Each buyer will also be given a handbook titled “How to Ignore Studies That Show The Toyota Tundra has more American Parts Content Than Your F-Series and STILL Feel Good About Your Purchase” (see study here and the official domestic content report here).

When asked about the possibility that potential Ford truck buyers might realize the wool is being pulled over their eyes, the Ford spokesman said:

Listen, there’s official US government data that shows 45% of the parts in a typical F-Series don’t come from the USA. The data has been out for years now…and not one of these dumb hillbillies has noticed. It’s hilarious – Toyota’s Tundra is easily the most American truck on the road, but these idiots buy Fords (and Rams and GM trucks) that have fewer American parts. Hell, some of the trucks themselves are actually built in Mexico! Are we worried they’ll figure it out? No – if they haven’t figured it out by now, they’ll probably never realize the truth…that was off the record, right?

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  1. Joshua says:

    Please tell me this is a joke. If Ford really did this I would feel a sudden obligation to slap every Ford truck buyer in the face and then laugh at them while they cry on the ground in the fetal position with Justin Beiber blaring from their Mexican speakers just to make it that much more painful.

  2. Brian J says:

    Hey Jason, did you hear that only the “Buy ‘Merican” edition was actually going to be built at Ford’s Chinese plants to further reduce costs and increase profit margin? Apparently even Mexicans are too expensive to keep on the payroll.

  3. Brian J says:

    Oh, and the Chinese version is available only in red.

  4. Jason (Admin) says:

    Joshua – Yes. Yes it is.

    Brian J – No, I hadn’t heard that, but it totally makes sense. LOL.

  5. Joshua says:

    Good to know but I may still smack a F150 owner just for fun cause they anoy me and it make me feel all warm and fuzzy inside.

  6. Brian J says:

    @ Joshua: I know what you mean. I actually like the F150 and would own one if there was no such thing as a Tundra, but I get real tired of this “I ain’t buyin’ no Jap truck” redneck BS Ford owners fire at us all of the time. As has been proven time and again, the Tundra is the most American truck in terms of domestic content. I believe that only the powertrain design work was done in Japan. Everything else was designed here. Oh, and our enging blocks and transmission housings are also made in the States. ‘Nuff said. Happy April Fool’s Day!

  7. Burrito says:

    Joke or not, Ford sold more F150s last month than Toyota will sell Tundras all year.

  8. Joshua says:


    Yeah they sell more cause of the 20 million illegal’s we have in this country that probly get discount on Fords cause of their family members in Mexico working at the Ford plants!

  9. Joshua says:

    @Brian J

    Hey Im a “redneck” and thats why I was happy to buy and American truck…Toyota Tundras Baby! But yeah I know what you mean, even my own friends give me crap, all I have to say is “so where was your truck made?” That normaly shuts them right up.

  10. Gordich says:

    Yes, I’m a “Ford Guy”, and the F150 was a close 2nd for me in 2010. I puchased a Tundra because it was/is #1 for me. It had the best price, most reliability, highest safety, drove the best, fit me the best(I’m very tall), lowest depreciation, by far the best headlights(very important in our long and dark Alaska winters), and I also like the looks. The Ford is a great truck, but I bought the Tundra and I’m never going to look back!

  11. Jeremy the AWESOME! says:

    HA HA HA HA HA This is GREAT

  12. Mike says:

    Technically it is completely American, if you mean NORTH America, not the UNITED STATES OF America. =)

  13. mk says:

    This has got to be an April fools joke. Can’t pull one over my eyes Jason? gotcha, I think?

  14. Mickey says:

    People the story came out on April 1st. Remember last year Jason did the same. Story too good to be true. Funny but it was worth reading. Thanks Jason

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  16. TXTee says:

    Please confirm it’s a joke! LOL…either way it’s still good.

  17. Jeremy the Doom Bringer! says:

    You know, I wonder. If Ford is selling SOOOOOOOOO many F-150’s where are they all going? Down here I see 2 fords for every one Tundra? SHould it be like 12 to one…or to be really fair, 50 to 1 since they have been selling so well for so long? They last don’t they? are they falling to pieces and being crushed at a much higher rate than Toyotas? like say…..48 to 1? is there some rich stupid sultan buying F-150’s up in blocks of 1000 and shipping them to the desert to plug holes or something? All I know is that there is a problem. I have traveled all over the USA and There are places that have few Tundras and lots of F-150’s but there are also places that have so many Tundras it is silly. If Ford is out selling the Tundra and everyone else there should be more f-150’s out there than what the roads can handle, unless they are being destroyed at a VERY high rate. IF they are being melted down…..I wonder how much of that metal is finding it’s way into the Tundra? WOuld that not increase the domestic content of the Tundra further?

  18. Jason (Admin) says:

    mk and TXTee – Definitely a joke.

    Mickey – Thanks for remembering that I did this last year! 🙂

  19. Mickey says:

    Jason I do read all what you write. I may not reply but I do read them all. I can say I don’t do this for other websites. You’re doing great. Unlike some may not think so and you know who they are. Kudo’s

  20. Jason (Admin) says:

    Mickey – I very much appreciate the vote of confidence. Lately it’s been a grind to manage this site plus grow the others plus work my job, but it’s been worth it. TundraHQ is still very fun for me and it’s grown dramatically. We’re regularly receiving 80k+ visitors each month.

    Shout out to Benjamin Hunting for all his help writing posts!

  21. TXTee says:

    Agree with Mickey. I’m glad to have this site around. It’s been very helpful when I first purchased and had so many questions, didn’t know a thing, and got help and ideas. It’s been an interesting time and it’s my 1st Tundra home until our local site which I can participate in much more with those members. Keep the site coming! I requested to be a featured truck all those years ago and it paid off LOL….I blame Jason for the mod bug. Thanks for the joke and…good seeing JB’s posts…sarcasm and honesty go a LONG way when it makes you think a little harder.

  22. Jason (Admin) says:

    TXTee – I’m very grateful to you and Mickey and Jeremy and mk and Brian and at LEAST a dozen other frequent commentors who I can’t think of at this late hour. The site turned 4 years old a few weeks ago, and it’s been a great time. Looking forward to 4 more. 🙂

  23. Highwaylizard says:

    “Brian J says:
    “April 1, 2011 at 9:47 am

    Hey Jason, did you hear that only the “Buy ‘Merican” edition was actually going to be built at Ford’s Chinese plants to further reduce costs and increase profit margin? Apparently even Mexicans are too expensive to keep on the payroll.”

    Wow – with all that lead those are going to be some seriously heavy trucks.

  24. John Baker says:

    Hahaha! ‘Merican!! Nice.

  25. […] Re: How does false info get started??? Probably from articles like this one. Ford Announces New ‘Merican Edition F150 | Tundra Headquarters […]

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