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Ford Announces New ‘Merican Edition F150

Today’s announcement of a new Ford ‘Merican Edition F-150 is an attempt by the automaker to capitalize on the commonly held (and incorrect) belief that Ford’s truck is the most “American” truck available on the market today. From Ford:

Our new ‘Merican edition F-150 is a vehicle that was mostly built by ‘Mericans for ‘Mericans celebrating ‘Merica as the greatest country on Earth. Don’t tread on me, these colors don’t run, various patriotic sentiment, etc.

Ford F-150 Merican edition logo

The new Ford F-150 Mexican 'Merican edition logo

When asked about the fact that the new ‘Merican Edition F-150 was only mostly built in the USA (only 55% of the parts in an F-Series truck come from the US or Canda), Ford’s spokesman replied “What do you want us to do – build a $1.2 billion dollar factory in Texas, bring in dozens of suppliers to build their own factories next to ours, and then hire thousands of American workers to build our truck? Do you have any idea how cheap it is to buy truck parts from Mexico? We’d like to hire Americans to build our truck and keep our domestic parts content at 90%, but we can make a lot more money if we build a lot of our parts in Mexico.”

More info about the new Merican’ Edition F-150:

The Tundra Is Now America’s “Most American” Pickup

Every year, Cars.com uses domestic content data from NHTSA and automaker-supplied data to pull together a list of the “10 Most American” vehicles. Over the last three years, the Tundra – with 80% domestic parts content – has been on this list.

 2007200820092010
Ford F150 Rankings1st overall1st overall2nd overallN/A
Chevy-GMC LD Rankings3rd overall8th overall5th overallN/A
Ram 1500 RankingsN/AN/AN/A7th overall*
Toyota Tundra Rankings10th overall5th overall7th overall8th overall

* – The Ram 1500 ranking excludes regular cab trucks, which are assembled in Mexico.

On the Cars.com list, the Tundra is now the second-most American truck available…but only if the Ram 1500’s stats exclude regular cab models. If Ram’s “American made” numbers reflected the foreign-built reg cab’s it’s likely that the Tundra would be the only truck in the top 10 most American vehicles. For that reason, it seems clear to us that the Tundra is now officially the Most American truck you can buy.

What do you have to say about that, Ford, GM, and Chrysler-Fiat truck owners? 🙂

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