June 2016 Truck Sales – Tacoma Holds Strong, Tundra Drops
Tim Esterdahl | Jul 08, 2016 | Comments 3
Stop me if you have heard this one before. For another month, the Tacoma has outsold the Tundra with the latter losing even more market share to the competition. The June 2016 sales results are another repeat of just about every other month this year.
Another month in the books for 2016 and it is the same story – the Tacoma holds strong while the Tundra falters.
Almost not a surprise anymore, the Tundra sales numbers were down slightly against last year while the Tacoma barely had a drop. While the rest of the industry grew including big jumps by Ford, Ram and Honda (look at the percentage change from 2015!).
| Rank | Model YTD Sales | YTD vs. 2015 | Year-Over-Year | Monthly Sales | Monthly Change vs. 2015 |
|---|---|---|---|---|---|
| 1 - Ford F-Series | 395,244 | +10.7% | June 2016 June 2015 | 70,937 55,171 | +28.6% |
| 2 - Chevy Silverado | 273,652 | -0.8% | June 2016 June 2015 | 49,662 51,548 | -3.7% |
| 3 - Ram Truck | 231,405 | +8.8% | June 2016 June 2015 | 38,126 33,332 | +14.4% |
| 4 - GMC Sierra | 106,466 | +5.6% | June 2016 June 2015 | 17,162 18,618 | -7.8% |
| 5 - Toyota Tacoma | 95,035 | +7.0% | June 2016 June 2015 | 15,809 15,959 | -0.9% |
| 6 - Toyota Tundra | 54,966 | -9.9% | June 2016 June 2015 | 9,433 9,926 | -5.0% |
| 7 - Chevrolet Colorado | 51,227 | +23.2% | June 2016 June 2015 | 9,049 6,558 | +38% |
| 8 - Nissan Frontier | 45,011 | +29.3% | June 2016 June 2015 | 8,166 4,437 | +84% |
| 9 - GMC Canyon | 17,362 | +15.6% | June 2016 June 2015 | 3,398 2,532 | +34.2% |
| 10 - Nissan Titan | 6,099 | +0.8% | June 2016 June 2015 | 896 1,155 | -22.4% |
| 11 - Honda Ridgeline | 2,474 | +391.8% | June 2016 June 2015 | 2,472 7 | +35,214.3% |
Other items that clearly stand out are the continued sales success of the Frontier against all new competition, the statistical explosion of the Honda Ridgeline and the growth of the Colorado which could be contributed to the fact GM is moving full-size van production out of Wentzville to increase Colorado/Canyon capacity.
Besides though winners, the losers like Chevy clearly felt the effects of all their “Truck Month” advertising deals with consumers largely staying away – and why wouldn’t they if they knew another sale was likely.
Finally, there is the Titan. I was just visiting with Nissan yesterday at their new Pathfinder unveil and they are clearly frustrated sales aren’t booming. A variety of factors seem to be holding them back and one of those that was mentioned were reluctant dealers hoping to cash in on full retail sales rather than budge on pricing. Going to be interesting to see if sales spike towards the end of the summer when dealers may get antsy to make room for the new half-ton volume truck.
Filed Under: Auto News
Personally, I think interest in the Tundra is waning for both Toyota and buyers–just look at the signs… But then again, I may be biased 🙂
I agree price it the biggest hurdle for the new Titan; they’re not budging cuz they can’t like it’s competitors can. Also, the Cummins is a great engine and company, but it is too expensive so that extra price has to be accounted for. But there is hope as noted by the Frontier; how about a Spartan Titan XD package with the following: Cummins, AC, Cruise, and Bluetooth? That may allow Nissan to be more competitive and the guys who are more likely work the truck.
I agree with you on the sales. I’ve been saying it for years and I am sure Tim is tired of me mentioning it like a broken record.
In terms of the Titan, sales will be slow until the standard-grade (non-XD) comes out, which should be Aug/Sept if I am not mistaken. So when those trucks start selling, I bet Tundra sales slip sharply or drop(there are people like me who want a half ton but wont buy a big 3 truck)…which will catch the eye of Toyota executives in Japan with the purse strings, finally.
Yes, yes, yes we ALL know how you feel. LOL.
The non-XD is going to be really interesting to watch and see how the numbers change.
-Tim