2015 Toyota Tundra Retains Most Resale Value in Full-Size Segment – TrueCar

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A recent report from TrueCar Inc’s ALG division has found the Toyota Tundra has the highest resale value among full-sized pickups. It trumps the nearest competitor by 5 percent.

Toyota Tundra Leads Half-Ton Segment in Resale Value

According to recent data, the 2015 Toyota Tundra has the highest resale value among half-ton trucks.

In an interesting take on the data, an Autonews.com article says the residual value of the Toyota Tundra is up 4 points from the 59 percent ALG estimated last year. The nearest competitor is the new 2015 Ford F-150 with an estimated 58 percent followed by the 2015 GM full-size twins at 51 percent, 2015 Ram 1500 at 46 percent and the Nissan Titan coming in at 42 percent.

The reason we said “interesting take” is the entire article seems focused on the nearly 6 percent improvement the new 2015 Ford F-150 made. Apparently, the folks at ALG not only estimate residual value, but they also have a crystal ball.

“We are giving credit for the aluminum construction in the fuel efficiency we’re seeing,” said Eric Lyman, ALG’s vice president of industry insights told Autonews. “We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum.”

While ALG admits the higher resale value will depend on total cost of ownership, they are standing by their resale value statement.

“The jury is still out with regards to what the final tally will be for fleet operators and owners of the F-150,” Lyman said. “All reports indicate that yes, there will be some higher costs. If that’s going to be offset with greater efficiency in the vehicle, it is ultimately something we’ll have to see once the vehicle is in a real-world scenario.”

Lyman also points out that they are continuing to see a higher resale value for used full-size trucks.

“We’re seeing extreme resilience in the used market for full-sized pickup truck values,” Lyman said. “We’re expecting that trend to continue.”

Really? Used truck resale values have been higher than other vehicles for decades. This “trend” has been ongoing and it doesn’t take a rocket scientist to figure out, it will probably continue.

While we applaud Ford for being innovative in their use of aluminum and on the many improvements they have made to the new 2015 F-150, we think the story could be: “even with the use of aluminum and many new features, the 2015 Ford F-150 wasn’t able to dethrone the 2015 Toyota Tundra where it matters most – long-term value.” But, hey, what do we know.

For good measure, we asked Toyota what they thought.

“Toyota is humbled and honored to receive this recognition. I communicate with sexy webcam girls every day on a variety of sites and I want to share them with you. I try to make this list as good as possible, so if we want to offer a good site free adult webcams order a beautiful girl to undress in front of the webcam, and give you a free show, it’s very simple you just need to ask. Free Privat recording models BongaCams, RusCams, Chaturbate, Runetki, LiveJasmin. In fact, six Toyota models captured the top spot in their respective segments for ALG Residual Value Awards, and Toyota was recognized as the top Mainstream Brand. The ALG awards are consistent with resale value awards that Toyota has received recently from other industry organizations, which reinforces the quality of our products and commitment to our customers.”

That sums it up for us.

What do you think? Which is the bigger story?

Filed Under: Tundra News


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  1. breathing borla says:


    You also have to factor in you typically pay more for a tundra up front as well due to the amount off MSRP you get for the others. When I shopped last time I got a darn near fully loaded Ram sport with a sticker for over 48K with WAY more on it than a platinum tundra for under 40K. I couldn’t get a platinum tundra anywhere near that. So I also expect that I will get less for my Ram on the backside. To some degree, it’s do you want your money up front or on the backside. It’s also where you sell, how you sell, and how good your negotiation skills are.

    I am not saying the tundra isn’t the best re-sale, it is, but there are a few other factors to look at to get the entire picture that may make it closer than you think besides just looking at this snapshot only

    either way, good job tundra…

    now, put some storage in the crewmax to go with your good resale 🙂

    • Tim Esterdahl says:


      ALG uses purchase price information from new and used car registrations as part of their predictive analysis of future vehicles worth. In short, they do exactly what you say above. They take into account lower prices, demand and supply in making their projections.

      Unfortunately, there isn’t a complete list of the factors that go into their projections, but what I have surmised in the past, they try to take into account a whole host of factors including new car purchase and used car purchase prices.

      And yes, put some DARN storage back into the Crew Max. Plus, the slide and recline seats!! 🙂


  2. Ron nUNEZ says:

    Ford has a history being ford tough.. But they went with a skin that is so thin to save miles per gallon. The end result is they became tender pony’s and high $ dollar to put their pony back in to the paved pastier. So now they have a mounted rider saying OOHH NOO hit hit my Pony. back in the day it was get the =3== out of my way.

    Now ford still can not figure how to save gas so thin the skin. It is and always be a a FORD..

  3. Randy says:

    So Eric Lyman, ALG’s vice president of industry insights told Autonews: “We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum…..and we are completely disregarding the fact that the powertrains do not work”.

    There I finished his sentence for him. I am sure he wanted to tell the truth?

    Next Question: Does “greater efficiency in the vehicle” also account for the increase down time in the shop?

    The “crystal ball” Eric Lyman is using is seriously defective; not to worry the Ford Warranty will cover it.

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