2015 Toyota Tundra Retains Most Resale Value in Full-Size Segment – TrueCar
A recent report from TrueCar Inc’s ALG division has found the Toyota Tundra has the highest resale value among full-sized pickups. It trumps the nearest competitor by 5 percent.
In an interesting take on the data, an Autonews.com article says the residual value of the Toyota Tundra is up 4 points from the 59 percent ALG estimated last year. The nearest competitor is the new 2015 Ford F-150 with an estimated 58 percent followed by the 2015 GM full-size twins at 51 percent, 2015 Ram 1500 at 46 percent and the Nissan Titan coming in at 42 percent.
The reason we said “interesting take” is the entire article seems focused on the nearly 6 percent improvement the new 2015 Ford F-150 made. Apparently, the folks at ALG not only estimate residual value, but they also have a crystal ball.
“We are giving credit for the aluminum construction in the fuel efficiency we’re seeing,” said Eric Lyman, ALG’s vice president of industry insights told Autonews. “We are not putting in a negative adjustment for concerns around repair costs or durability associated with aluminum.”
While ALG admits the higher resale value will depend on total cost of ownership, they are standing by their resale value statement.
“The jury is still out with regards to what the final tally will be for fleet operators and owners of the F-150,” Lyman said. “All reports indicate that yes, there will be some higher costs. If that’s going to be offset with greater efficiency in the vehicle, it is ultimately something we’ll have to see once the vehicle is in a real-world scenario.”
Lyman also points out that they are continuing to see a higher resale value for used full-size trucks.
“We’re seeing extreme resilience in the used market for full-sized pickup truck values,” Lyman said. “We’re expecting that trend to continue.”
Really? Used truck resale values have been higher than other vehicles for decades. This “trend” has been ongoing and it doesn’t take a rocket scientist to figure out, it will probably continue.
While we applaud Ford for being innovative in their use of aluminum and on the many improvements they have made to the new 2015 F-150, we think the story could be: “even with the use of aluminum and many new features, the 2015 Ford F-150 wasn’t able to dethrone the 2015 Toyota Tundra where it matters most – long-term value.” But, hey, what do we know.
For good measure, we asked Toyota what they thought.
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That sums it up for us.
What do you think? Which is the bigger story?
Filed Under: Tundra News