2014 Toyota Tundra Pricing Released
Toyota has released the pricing for the 2014 Toyota Tundra in all packages. These new trucks are pretty much the same price as the older ones. Is this a surprise or to be expected with the minor changes?In a press release sent out on August 8, Toyota says that the prices for the base model will be the same at $25,920 as well as the SR5. The Limited edition will see a $2,000 price drop.
The numbers a lot of people want to see are the prices for the Platinum and new 1794 edition. A bit surprising is that both will start at $47,320. Some (including me) had thought the 1794 would be more expensive then the Platinum.
Toyota says that since the 2014 editions have so many new features, that the prices announced are actually a savings.
The manufacturer’s suggested retail price (MSRP) on all SR5 grades equipped with a 5.7-liter V8 engine will be unchanged from equivalent volume-leading 2013 models and add $650 worth of additional standard equipment.
Based on comparisons between the new grade strategy for 2014 models and 2013 models with comparable equipment levels, the MSRP’s reflect an overall average decrease of $263, or 0.7 percent.
All Platinum and 1794 Edition premium grade MSRP’s are reduced by $850 from equivalent 2013 models. Both the Platinum and 1794 Edition share the same MSRP, allowing consumers to simply choose the premium grade they prefer.
Having the same prices (or savings depending on your marketing viewpoint) is a good strategy for the Tundra as it tries to quell criticism that its trucks are overpriced.
With pre-orders supposedly really strong and Toyota focusing on “core issues,” it will be interesting to see how this new truck sells.
What do you think? Did you expect higher prices?
Filed Under: Auto News