2014 Toyota Tundra Pricing Released
Tim Esterdahl | Aug 08, 2013 | Comments 15
Toyota has released the pricing for the 2014 Toyota Tundra in all packages. These new trucks are pretty much the same price as the older ones. Is this a surprise or to be expected with the minor changes?
The 2014 Toyota Tundra pricing has been released and this 1794 edition MSRP is 47,320. Surprise or no?
The numbers a lot of people want to see are the prices for the Platinum and new 1794 edition. A bit surprising is that both will start at $47,320. Some (including me) had thought the 1794 would be more expensive then the Platinum.
Toyota says that since the 2014 editions have so many new features, that the prices announced are actually a savings.
The manufacturer’s suggested retail price (MSRP) on all SR5 grades equipped with a 5.7-liter V8 engine will be unchanged from equivalent volume-leading 2013 models and add $650 worth of additional standard equipment.
Based on comparisons between the new grade strategy for 2014 models and 2013 models with comparable equipment levels, the MSRP’s reflect an overall average decrease of $263, or 0.7 percent.
All Platinum and 1794 Edition premium grade MSRP’s are reduced by $850 from equivalent 2013 models. Both the Platinum and 1794 Edition share the same MSRP, allowing consumers to simply choose the premium grade they prefer.
Having the same prices (or savings depending on your marketing viewpoint) is a good strategy for the Tundra as it tries to quell criticism that its trucks are overpriced.
With pre-orders supposedly really strong and Toyota focusing on “core issues,” it will be interesting to see how this new truck sells.
What do you think? Did you expect higher prices?
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Filed Under: Auto News
The Tundra was never overpriced in the first place.
When one compares the capability of the Tundra with other trucks, they will see that it is the best value. I did this when truck shopping. For example, a GM truck that can tow 10K would have cost much more than a Tundra that can do the same.
At 47k, I don’t think they will sell very many of either the Platinum or 1794. That’s 27k of options!
The SR, SR5, and Limited prices seem to be about in line with everyone else.
Mendonsy,
I agree that it seems tough to sell them, but they do!
-Tim
I was pleasantly surprised to see how they are pricing the 2014’s.
Even the high end 1794 and Platinum prices are pretty good considering how they are loaded.
Hopefully this shakes up the “big 3” some.
what everybody doesn’t understand is most mfgs. including toyota nowadays may ‘claim’ NO price increase for 2014 new model year but they in turn increase the base msrp and options 2-3 times per model year by 1% or so each time which results at the end of the year price increase as usual being around 3% higher than in 2013.
I can tell you one thing, GM is NOT going to sell much of any 2014 new model year silverado 1/2 tons since right now, NO rebates on 2014 silverado’s and the base msrp of a 2014 chevy crewmax 5.3L 6 1/2′ bed is right now 43K with dealer invoice around 40500. NO fricking way am I paying 40K NO rebates when I can get a 2014 toyota tundra SR5 double cab for around the 33-34K mark resulting in a 6K price difference. GM has for 2013’s silverados rebates and incentives when all said and done 10K off full msrp with very little 2013’s still left in stock due to high rebates resulting in about 10K price difference buying price from a 2013 to 2014 silverado. I think for 10K savings the new 2014’s are not worth it NO way.
Agreed MK,
I priced the 2014 GM’s when they were released, WOW. Seriously expensive. A similarly equipped Seirra 1500 with the same (for most part) options and features that my ’12 DC RW has cost 6g’s more than my Tundra. I like the look of the GM trucks but will not pay 6 grand more for similar features. Same can be said for Ford also. Very expensive, in my area at least, compared to similarly equipped Tundra’s.
I believe that the pricing on the 2014 Tundra’s is very competitive. I also believe that the refresh will appeal to quite a few folks who have been on the fence about the Tundra, especially the new interior.
Just the humble opinion of a former chevy truck owner.
They have CM’s starting at 23-24k. It’s a baseline V6.
I only have one problem where I live. The dealer doesn’t seem to believe in MSRP. There is one Toyota dealer here, and it’s a couple thousand miles to Seattle to find another one.
It’s makes me cringe to walk in the dealership and see that sticker with a line added; additional dealer mark-up. (usually 3 to 4 thousand)
It should say, we’ll rip you off because we can! Many Alaskan bite the bullet and go to Seattle to buy vehicles to avoid the monopoly mentality.
GoBig,
That stinks! And that is a long way to go to save a couple thousand of dollars. With gas prices and MPG, I wonder how much you really save after the long drive home?!?
-Tim
They save piece of mind knowing they did what they had to do to get what they like.
It used to be the same story with all brands in Anchorage. Now there are several GM, Ford, and Dodge dealerships in town so they have some competition to drive down prices.
Unfortunately, Toyota is still just a single dealership.
The local Toyota dealer just built a new (and largest I’ve seen) Toyota sales and service center. They have hundreds of cars in stock. It’s quite impressive, yet still a bit on the expensive side with a tendency to not dicker on prices.
With all the other manufactures changing their trucks and improving overall performance. I wonder if toyota plans to make any new changes to their trucks besides the interior or perhaps they have something bigger planned… I know the big 3 still haven’t decided to join the towing standards which doesn’t make much sense, since toyota actually proved its honesty to consumers and the other brands are still making these obscene tow ratings. I think its good that the big 3 have come a long way since the tundra first hit the street and rattled their engineers to come up with better features but now its time for toyota to make changes besides their interior otherwise it will be joining the nissan titan with its same old truck different look.
Here is a link to an article on the 1794 edition:
http://www.expeditionportal.co.....unner.html
That’s a good, well thought out review. I hope my reviews are half as good. 🙂
-Tim
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