2013 “Manly” Toyota Tundra Commerical

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We have come across another new Toyota Tundra commercial (new to us). Check it out.

Not quite the “yeah, it’ll tow your boat” commercial. But, it is good.


Filed Under: TundraHeadquarters.com

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  1. LJC says:

    Commercials like that do not help the Tundra, they only hurt it. To me, the most effective commercials do one of two things, better if both.

    First is to educate. The “Overbuilt” commercial is one Toyota’s best. It informed me of what went into the Tundra to make it better than the competition. I didn’t know Toyota did that till I saw the commercial. Another example is the Torture Test commercial series Ford produced for the ecoBoost. It was very interesting to see the extent they took their testing too.

    The second is to show action. The commercials back when the 2nd generation Tundra was introduced were brilliant and helped to sell the Tundra. Just look at the sales figures for 2007. Another manufacturer that has this nailed is Mercedes. I’ve seen commercials for their cars that put the above Tundra truck commercials to shame. I saw commercial last night showing an engine being stressed to the point where the exhaust manifold was glowing red.

    Trucks are engineered to do more and to go the extra mile. This is the message that should be in their commercials.

    Oh and one more thing: remember the Tundra Deconstructed videos? I’m sure everyone who visits this sight does. There is one element of those commercials no one talked about: it’s the pride of the engineers. You can see it on their faces and hear it in their voices. What’s going to make them more proud, a commercial with a guy playing charades with the Tundra on his mind or Tundra Killer Heat commercial?

    • Tim Esterdahl says:


      Nice response, maybe you could apply for a job in marketing. LOL!

      I’m pretty sure the marketers who came up with that commercial were trying to reach a broad market with a new direction. While you would love to see the same types of commercials again and again, variety in messaging is key as well. 🙂


      • LJC says:

        I agree, variety is good. So, how ’bout something along the lines of GM, Ford, and RAM are pussy wimps because they refuse to comply with the J2807 standard, something they all agreed to do by now. Or a less aggressive angle where Toyota shows up for the J2807 compliance meeting and the seats for GM, Ford, and RAM are empty and then the Tundra proceeds to take the tests.

        Another would be to interview the J2807 dudes, asking them just what weaknesses the standard was designed to surface.

        I know the reason why the GM, Ford and RAM do not comply: they’re too busy ironing their skirts! LOL

  2. Mickey says:

    I do prefer the original commercials when the Tundra made it’s Gen II debut. Those are the commercials that were interesting. The brake commercial, The fire/heat commercial etc.

  3. NIE_Cal says:

    The Tundra sales surge from 2007 to 2010 were through the roof and unmatched if I remember correctly. I think reputation played more of a part in that time span to allow marketing to come up with their inventions. Either way, the commercials are just one factor of many for sales.

  4. LJC says:

    A couple of points.

    First, when I was researching trucks to replace my GMC Sierra, the Titan was a contender. The reason why it lost was there was no advertising for it. I took this as a sign its day of death were near. Is this the case? I don’t know, but seeing 0 advertising for it conveys to me that Nissan is not serious about it.

    Second, a few things that sold me on the Tundra were the Tundra Deconstructed videos and Killer heat, etc. Second, Toyota’s reputation for quality. Third, Toyota to “do the right thing” should there be a recall, etc..

    All in all, for people to know about a vehicle, it either has to be advertised or it’s reputation is well known. For the latter, an example is the Land Cruiser.

  5. mk says:

    for me, the first tundra commercials got me looking at switching from life long silverado’s to the new tundra. Never considered a toyota before 2007 tundra I bought. What really sold me was the salesman offered when they first came out to let me test drive a new 2007 tundra DC 4wd for the ENTIRE weekend even after I told him we were going on a 500 mile trip up north. I was shocked to have any salesman allow to put on a new truck on their lot near 1000 miles total in 1 weekend and then to sell it as new afterwards was shocking. He just said we need to get the truck showing on the streets for advertisement and sales so I drove it like I stole it and although was nice, wasn’t impressed with 15 hwy mpg. What do you expect, I beat the piss out of that truck stop light to stop light was always first and squealed the tires some as well. I found out on that long trip that 75 mph sure hurts fuel economy as compared to my silverado’s getting better hwy mpg at that speed thanks to the tundra’s beefy 4.30 rear axle ratio mostly.

    I didn’t buy that tundra but when got back, they had a timberline mica TRD DC just staring at me had to have it dealer gave me a good deal even after paying 500 above dealer invoice which I never did before (always dealer invoice or lower) since my trade in value they gave me a very good deal I thought. Not saying that timberline mica green tundra didn’t have rusting, chroming, and belt and seat and tire issues, etc, but sure looked nicer than any of my former silverados.

    • Tim Esterdahl says:


      That is a pretty impressive test drive, wow! It worked out for Toyota, I think. You are a happy customer and have been active in getting others to consider buying one.


  6. mk says:

    I don’t think too many on the road that weekend was looking at the tundra, but you never know? As far as being happy, thinking about switching back to GM after thoroughly reviewing in next few months their new crewcab 6 1/2′ bed since tundra dropped the ball and is now in 2014 going to be on the bottom since the big 3 will all have now a bed 6′ or over bed in the crewcabs. On the bottom is the wrong word since I still think the tundra has major key components the best like engine and tranny, but that can only carry them for so long before others come along with better fuel economy and cab/bed configs. which are also important to me as well. Interior and exterior cosmetics mean little to me vs. roominess and what fits my needs I could care less on gizmos that mfgs. throw into pkgs. I will never use so why pay for them. Time will tell not going to buy one right off the bat going to review the new tundra and new silverado hopefully in next few months.

    • Tim Esterdahl says:


      Even though you may switch to GM with the larger Crew Cab bed that fits your needs better (I don’t blame you), I still hold to my thought that you gave Toyota a shot when they needed it. I still see it as a win-win for Toyota.


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