2012 Toyota Tundra Regular Cab Retail Price Goes Up

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Toyota recently announced an increase in the base price of its regular cab 2012 Tundra. The increase, which could be as much as $720, is rather significant and quite uncommon for a single year rise.

2012 Toyota Tundra price increases

Toyota recently announced that the 2012 Toyota Tundra Regular Cab price will go up.

Increasing the price of the company’s smallest-cab model comes as a result of several improvements Toyota has made in the level of content being offered for the new year. The regular cab Tundra now boasts the following features as standard:

  • 18-inch styled steel wheels
  • Heavy duty battery (a feature that is not available on the V6)
  • Stronger starter
  • Windshield wiper de-icers
  • Daytime running lights
  • Mudguards in the front and rear of the vehicle
  • Heated power outside mirrors

After the raise in prices, the base manufacturer’s suggested retail prices (MSRP) will range from $24,435 and $29,960 for the 4.0 liter V6 with the five-speed automatic and the long-bed 5.7 liter V8 with six speed automatic, respectively. Neither of the prices listed include destination. These values represent an increase ranging from 2.4 to 3 percent.

Since the beginning of the year, Toyota has seen a 25 percent decrease in Tundra production in comparison to the same time-frame in 2010. Despite this, the company’s full-sized pick-up truck division seems to be continuing its steady rise in overall sales volume, and is even predicted to have an outstanding year.

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Filed Under: Tundra News


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  1. Dez says:

    Good news, bad news, great news!

    *Good news about the recognition and upgrades by Toyota!
    *Bad news about the price increase although thats to be expected with the upgrades.
    *Great news that Toyota didn’t give the RC the ax like they announced a while back!!

  2. Jason (Admin) says:

    Dez – Good call. When the delay was announced, there was a lot of talk of simplifying the lineup. I think it could still get the axe, but probably not until the 2014 model (if then).

  3. Mickey says:

    As with everything else I can see this increase.

  4. mk says:

    I think the price increases of 2-3% every year is expected, but there will come a time unless the economy turns around which I do not foresee at all that the price increases every year will take a huge loss on sales volume. Or, I just need to find a job making more than what a new tundra costs and a job that gives more than a 2-3% increase every year just to pay for the darn tundra. I never thought the time would come when a vehicle I desire to be over 30K in purchase price, but that time has come. Also, since the sales volume seems to be increasing according to this article while supply is low, the rebates on the tundra will not be where I want them to be at 3K to buy a 2012 or future 2013 tundra.

  5. Jason (Admin) says:

    mk – You and me both. $20k seems like too much money for a new truck, let alone $30k.

    Of course, in my case this is a recent adjustment. In years past, I would spend $30k without batting an eye (ahh, young and foolish days, LOL).

  6. Mickey says:

    What would be the price of this? 2015? I’m very intrested.

  7. Jason (Admin) says:

    Mickey – I’m told we won’t see a hybrid Tundra until AT LEAST 2016, with 2017 being more likely. As far as cost, you can figure a premium of $3-$5k. Early mileage figures are 25mpg combined…with the hybrid ABAT (due out in a couple of years) touching 30mpg.

    • EdS says:

      Jason (Admin),
      I am trying to find any information on the A-BAT of where it currently stands as on now (1/8/2013). Will it go into production?

      • Eds – Last I heard, yes…but it’s possible that my info is bad (NOTE: Automotive News reported this info as well, so we’re in good company if we’re wrong). I’m not sure if it’s going to happen next year or in 2016, but we’ll wait and see.

        There is talk that the next Tacoma will use unibody construction, and that could be the basis of the A-BAT rumor. However, I’ve also heard that the next Tundra, Tacoma, and Hilux (Toyota’s best selling truck everywhere but the USA) will all share a lot of components by 2020 (same frame, some of the same engines, etc.) as this could save Toyota a boatload of cash.

        SO, who the hell knows. 🙂

  8. Ed S says:

    Jason (Admin),

    Been a while since last reply, figured to reach out againg an see if you may have heard any new on ABAT production date?

    Ed S.

    • Ed – No news. The Rav4 plant was built with some “extra” capacity that was thought to be for a new Scion truck based on the Rav4 platform, and there was talk from Scion that they were going to expand the line-up.

      Now, we’re hearing that Scion is “always going to be a small brand,” there’s been no further word about the Scion pickup, and the extra Rav4 plant capacity is probably for a new Lexus version of the Rav4 instead (and/or for export production).

      The bottom line here is that Toyota seems to be officially not interested in investing in trucks. They delayed the new engine and transmission for the Tacoma until 2015, they didn’t spend much on the “all new” Tundra, and they seem to be completely uninterested in investing in a new car-based truck platform…at least for now.

      I don’t know that the concept is officially dead, but it’s not happening anytime soon. 2020? Maybe. If/when I hear something more specific we’ll be sure to run a story. Thanks for checking in.

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