Toyota Tundra Super Bowl Commercial – Killer Heat
During the Super Bowl halftime show, Toyota debuted a new TV commercial for the Toyota Tundra.
Here’s what we like about it:
- The demonstration is completely ridiculous – the situation shown could never happen – but it still made us say “Whoa – cool” when we saw it. The immediate impact is excellent.
- It’s true that truckers know about heat killing transmissions – heat is the #1 enemy of transmissions on all heavy haulers. Advertising to this basic truth speaks to the reverence that Toyota has for truck experienced truck owners (you know, the people they’re trying to convince to abandon Ford and Chevy).
- Ford stresses capability, and Dodge stresses refinement. That’s all fine and good. Toyota stresses power and performance – attributes that actually sell. This commerical continues to emphasize these key Tundra advantages.
Overall, a very nice ad. If Toyota managed to work superior quality and resale value into those 30 seconds, it would have been perfect.
By the way, have you seen the rejected Version of this Toyota Tundra super bowl commerical?
Filed Under: Tundra Videos