It has been a full month since the 2014 Toyota Tundra was set to hit dealers and the numbers aren’t good. Is the truck market cooling, bad marketing, lack of incentives or is the truck just not as competitive as Toyota thought? What’s your take?
After a week of posts about exterior, interior, driving, etc., here is my view of the truck overall and Toyota’s sales expectations. Again, this information comes from Toyota’s press preview event, talking with reps and my limited time driving the truck.
Toyota recently announced a substantial increase in its May 2012 sales numbers. North American sales were up 72.9 percent versus May 2011. The Toyota Tundra sold really well, up 88 percent, surprising market analysts.
Toyota has released their 2012 April sales numbers and they are big. How big? How about a 25.5 percent increase over last year!