Toyota has recently announced its plans to invest $150 million at their Tijuana, Mexico facility to expand production of their top mid-size truck, the Toyota Tacoma. This investment should relieve some of the capacity strain.
Seeing a jump in truck sales and changes in consumer demand, Toyota plans to expand truck production in 2016 to keep up according to Toyota’s North America CEO Jim Lentz.
The Trans-Pacific Partnership talks are heating up and the Chicken Tax is a big part of the negotiations. If the tax is dropped, could Toyota shift Tacoma production to Japan and increase the Tundra truck production capacity? This is just one of many possibilities.