All Entries Tagged With: "toyota racing development"
Toyota Expands TRD to Other Models – Smart Business Move
Toyota has announced it will expand its TRD brand to the Camry and possibly other models. This expansion is incredibly smart and gives Toyota a competitive marketing advantage. It also helps them reach a younger demographic all automakers are struggling with.
The TRD package has been a great offering for Toyota’s trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.
Tim Esterdahl | Feb 03, 2015 | Comments 7
