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Ford, Chrysler Events Showcase New Cars, Trucks – Toyota Tundra Perceptions

Last week, Ford and Chrysler invited Tim Esterdahl to check out their new products. During this time, he got the chance to talk to several representatives and drive several of their latest truck offerings. Here is what he found out.

Event Alt

This Ram 1500 EcoDiesel was one of many trucks I drove at a recent media event at Chrysler’s proving grounds. It has plenty of low-end torque and sounds like a diesel. With a smooth ride, it is a good competitor in the full-size market. Does it make sense for every customer? Nope. The return on investment is going to be a tough sell.

Dear Ram – You Could Have Had A Cummins

How Ram Stole The VM Motori 3.0L From GM, and How Nissan Stole the Cummins 5.0L From Chrysler-Fiat

Ram Nissan GM diesel truck engine story

It’s a wild story, but it’s all true. Nissan stole from Ram, Ram stole from GM, and Toyota still won’t talk about a diesel Tundra.

Every once in a while I see something happen in the auto industry that makes me shake my head and wonder, but the story of Ram’s new 3.0L EcoDiesel and Nissan’s new Cummins diesel is a comedy of errors. It’s a little complicated, but the bottom line is this: Ram stole GM’s diesel, Nissan stole Ram’s diesel, and Toyota still doesn’t offer one on the Tundra. Here’s how it happened.