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Ford Consumer Reports Reliability Rankings Fall, Toyota Still King

The latest findings by Consumer Reports indicate that Ford, and other domestic brands, has slipped in the reliability rankings while Toyota remains on top of the ratings.

Reliability King Toyota

Toyota remains king while Ford drops in the reliability ratings.

Ford’s drop was from 10th to 20th and is mostly blamed on the redesign of a few old models, as well as problems with their new electronic systems. This is bad news for Ford, as the automaker has taken years to build up a good reputation for reliability in last year’s Consumer Reports rankings. But, as pointed out by David Champion Sr., director of Consumer Reports‘ Automotive Test Center in East Haddam, Conn., it only takes a few problems to lose that reputation.

Ford Exec Anticipates Drop in Quality Ratings

Ford JD Power quality ratings decline 2011

Ford's CEO reports that upcoming JD Power study will show overall decline in Ford brand quality

Ford CEO Alan Mulally told reporters that he expects a “mixed” performance in JD Power’s 2011 Vehicle Quality Ratings, which are due out later this month. According to Automotive News:

Ford last quarter missed quality targets because of glitches in new models and high-tech, touch-screen dashboard controls…introducing new models such as the Focus and Fiesta small cars have stressed Ford’s manufacturing and engineering systems

Ford owners with the “MyFordTouch” system – an electronic touch-screen based control system for many vehicle systems like the stereo and climate controls – have reported screens “blanking out,” and the system has received poor reviews from both Consumer Reports and The New York Times.

The question is, are problems with new models and fancy electronics going to seriously hurt Ford’s quality ratings at JD Power, or is this warning much ado about nothing?