2013 JD Power Initial Quality Survey Results – GM Is Rising, Ford Is Falling Fast, and Toyota is Still Great
JD Power’s Initial Quality Survey is an excellent tool for evaluating the relative quality of a manufacturer’s products, especially if you look at the data they generate over a period of time.
For 2013, the results are in, and the big winner is GM, as both the GMC and Chevy brands finished with above-average quality. The big loser? Ford, which finished near the back of the pack…and who seems to have a growing quality problem.
Toyota, of course, maintained their record of above-average quality.
Ford CEO Alan Mulally told reporters that he expects a “mixed” performance in JD Power’s 2011 Vehicle Quality Ratings, which are due out later this month. According to Automotive News:
Ford last quarter missed quality targets because of glitches in new models and high-tech, touch-screen dashboard controls…introducing new models such as the Focus and Fiesta small cars have stressed Ford’s manufacturing and engineering systems
Ford owners with the “MyFordTouch” system – an electronic touch-screen based control system for many vehicle systems like the stereo and climate controls – have reported screens “blanking out,” and the system has received poor reviews from both Consumer Reports and The New York Times.
The question is, are problems with new models and fancy electronics going to seriously hurt Ford’s quality ratings at JD Power, or is this warning much ado about nothing?
For the 6th time in as many years, the Toyota Tundra has won the JD Power Vehicle Dependability award in the large truck category. According to the JD Power website, the Tundra came in first with a rating of 4.5 out of 5, the F-150 came in second with 4 out of 5, and the Ram 1500 came in 3rd with a 3.5 out of 5 rating.
Amazingly, GM’s trucks had different dependability scores despite being essentially identical (the Chevy scored 3.5 out of 5, the GMC just 3 out of 5). It’s worth noting here that JD Power’s award is based on vehicle surveys, which, like any metric, has some limitations…but more on that in a minute.
Here’s a complete description of the JD power process, as well as some funny quotes from Ford, Dodge, and GM truck owners who just can’t accept Toyota’s dominance.
Last week JD Power announced their 2010 Initial Quality Survey results, and top honors went to the Chevy Avalanche and the GMC Sierra (which were tied for first). Ford’s F150 and the Nissan Frontier were close behind, ranking 3rd and 4th respectively.
The trouble is, there’s no WAY that the GMC Sierra should have won anything.
For the last five years, J.D. Power and Associates has declared the Toyota Tundra to be the most dependable large truck on the road. This year’s award is significant in that it is the first dependability award based upon the 2nd generation design of the Tundra. Considering all of the issues the 2nd generation Tundra had in it’s first year, it’s nothing short of miraculous that this truck won JD Power’s dependability award…and that’s likely bad news for Ford, GM, Chrysler, and Nissan for the future.