All Entries Tagged With: "imported from detroit"

Chrysler Touts Quality in New Ad Campaign, Attacking Toyota’s Brand – Seriously?

Chrysler, the perennial bottom feeder on quality awards and reports, is planning on embarking on an Ad campaign highlighting their quality. Apparently, they think they can compete directly with Toyota’s known reputation for quality. Seriously.

Reports say that Chrysler’s new Ad campaign will highlight their quality while attacking Toyota’s reputation. Really.

Chrysler’s Super Bowl LIE

If you watched the commercial breaks during yesterday’s Super Bowl – you know, the one where the Steelers dug themselves a huge hole before eventually losing the game – you might have seen a very well-done Chrysler commercial staring the new Chrysler 200 and hip-hop mogul Eminem.

While this commercial is definitely compelling, it’s based on a tremendous lie: While the new Chrysler 200 is built in Detroit, it’s no more “American” than any vehicle built on U.S. soil by Honda, Toyota, or Hyundai. Why, you ask?

Because Chrysler is owned by FIAT, and Fiat is based in Italy. See the ad below: