All Entries Tagged With: "honda"

Car Commercials Super Bowl 2012

Here’s a recap of the most important car commercials of the 2012 Super Bowl – if you like this post, please share it on Facebook!

In no particular order:

Ridgeline Will Continue?! Honda Blows Smoke

Last week, USA Today reported that Honda will “keep it’s Ridgeline pickup,” saying that “the Ridgeline pickup will go on.” This news would seem to refute our prediction that the Ridgeline will be discontinued in 2012. While Ridgeline fans were understandably excited about this news, we think that Honda’s announcement was just meant to keep sales from crashing.

Honda says that the Ridgeline will continue, but we think it's smoke.

Here’s why:

End of The Line for the Honda Ridgeline

UPDATE: We got it wrong.

Filed under the heading “NO kidding” (sarcasm), it’s being rumored that the not-really-a-truck-but-sort-of-looks-like-a-truck Honda Ridgeline will be discontinued in 2012. PickupTrucks.com editor Mike Levine spoke with a Honda exec who said that he could neither confirm or deny that the Ridgeline will be flushed in 2012.

Honda's feedin' the Ridgeline into the ol' woodchipper in 2012

Of course, there’s a difference between a rumor and a confirmation, but here’s why this rumor seems legit, and why we’re going to say goodbye to the Ridgeline.

Cash For Clunkers A Gift For Honda and Toyota

When the “Cash for Clunkers” program (a.k.a. CARS) was signed into law 2 months ago, there were a lot of different advantages pitched at the American taxpayer:

• CARS will help the environment by getting rid of polluting old vehicles
• CARS will help the economy
• CARS will help the auto industry
• CARS will help the domestic automakers earn a profit

While we can’t speak to the environmental, economic, or overall auto industry benefits, we CAN speak to the idea that the CARS program helped domestic automakers: For 3 out of 3 domestic manufacturers, the answer is NO.

According to a recent report from IBISWorld, an independent company that analyzes the auto industry, the domestic manufacturers took less than there fair share of the cash for clunkers dollars.

Here’s the data:

Why Some Americans Hate Japanese Trucks – The Ridgeline

We’re constantly dealing with emails and comments here at TundraHeadquarters that all say something like (paraphrasing) “If U were a real truck owner, you wouldn’t buy a Jap rice burner truck, you’d get a real pickup from GM, Ford, or Dodge…” Right. That’s a pretty ignorant thing to say considering the Tundra is made in Texas, has more domestic content than trucks from Dodge or GM, and meets or exceeds the trucks offered by the not-so-big-three in almost every measurable way. The Tundra is, after all, the 2nd most American truck on the market today.

Still, we get hate mail. So be it. We’re fighting the good fight, trying to explain to loyal American truck buyers that the Tundra should stand right alongside it’s brethern from Detroit. Then, out of the blue, Honda goes and does something like this:

No wonder the Honda Ridgeline is hated by hard-core truck enthusiasts.

That’s a screen-shot of an advertisment for the Ridgeline – the “nimble yet powerful” truck.

Come-on Honda let’s be real! The ad says “Nimble Meets Powerful,” but that statement is bordering on an outright lie.