The sales numbers for June, 2015 are out and most truck brands continue to put up impressive year-to-year and month-to-month gains. Most truck brands except for Ford. There HAS to be growing concern at Ford over flat sales numbers. Are frame concerns really the key reason?
A source from Ford recently told us that they are going to switch gears in their marketing away from the big, luxury trucks and focus more on their basic F-150s. This is in response to what they see Dodge doing and might also been in response to Ford losing a significant amount of compact truck sales. Will this new strategy pay off in fending off Dodge and moving compact truck buyers into full-size truck owners?
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