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Ford’s EcoBoost Tear-Down Stunt Is Gimmicky

At next week’s Detroit Auto Show, Ford will be tearing-down an EcoBoost engine live in front of the public as an attempt to prove how tough and reliable their new twin-turbo V6 truck motor is. While this sounds like a great way to demonstrate the toughness of this particular motor, it’s really just a gimmick.

EcoBoost engine tear-down gimmick

Ford's "live" EcoBoost tear down is more of a gimmick than a predictor of engine reliability

To be sure, Ford’s plan sounds impressive:

Ford powertrain engineers will tear down an engine that…has the equivalent of 160,000 miles and 10 years of rugged use. Engineers punished it in temperature and load extremes simulating nearly 10 years of use – a regimen tougher than any consumer could ever subject a truck to….It hauled 55 tons of lumber…It ran at full throttle for 24 straight hours towing 11,300 pounds [and] completed the world’s toughest desert endurance race, the SCORE Tecate Baja 1000 in Mexico

The thing is, there’s a difference between simulated wear and tear and the real world.

Ford’s New Twin-Turbo V6 F150 Raises Longevity and Reliability Questions

Last week PickupTrucks.com published some spy photos of Ford’s 2011 V6 EcoBoost F150. The rumor is that the new engine will be a 3.5L V6 with a twin-turbo setup. Estimates are that this new V6 will have 400+ hp and 400+ lb-ft of torque, but that it will also get an EPA rating of 23 mpg on the highway.

Ford EcoBoost twin-turbo F150 engine

While this new EcoBoost engine isn’t going to be “free” – it’s a premium option at this point with a hefty sticker price – it’s definitely the next killer app in pickups, and an indicator that the entire auto industry may use small-displacement motors with turbochargers to replace larger naturally aspirated motors.

However, as the comments in the PickupTrucks.com post point out, What about longevity and reliability?