All Entries Tagged With: "Dodge marketing plan"
Ford’s New Small Truck Strategy – Cheap-Sell the F-150
A source from Ford recently told us that they are going to switch gears in their marketing away from the big, luxury trucks and focus more on their basic F-150s. This is in response to what they see Dodge doing and might also been in response to Ford losing a significant amount of compact truck sales. Will this new strategy pay off in fending off Dodge and moving compact truck buyers into full-size truck owners?
Can Ford make it for lost compact truck sales by cheap-selling the F-150?
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Tim Esterdahl | Oct 08, 2012 | Comments 19
