Toyota Could Trim Production, Still Set New Record
According to recent reports, Toyota Motor Corporation is expected to manufacture fewer vehicles in 2012 due to a struggling European market. This follows a company statement to suppliers in August that the Japanese automaker would produce 8.9 million vehicles in the coming year. Nevertheless, the estimated target of 8.65 million units will still set a new record, outpacing the previous mark of 8.53 million automobiles in 2007.
Read more…New Toyota Supra Price Concern
The next-gen Supra is on the drafting board waiting for a green light but that, contrary to a recent Motor Trend report, the hesitation has less to do with FT-86 sales and more to do with sales.
Read more…VIAIR 400 Portable Air Compressor – An Overview
What It Is and What It Does: The VIAIR 400 Portable Air Compressor can pump up vehicle tires and anything else that needs air with a 12-volt battery.
Gen-Y’s Preference For Imports Spells Trouble For Domestics
There’s a great generational divide when it comes to cars.
If you’re over 30, chances are that you see automobiles as status symbols; under 30 and you’re more likely to see them as sources of air pollution. Generation Y motorists have very different transportation consumption habits than did their Baby Boomer and Generation X predecessors. According to more than a few studies and surveys, Gen Y would rather take public transportation than buy their own cars. What’s more, when gen Y does buy cars, they prefer smaller, foreign, gas-efficient vehicles like Scions, Mitsubishis and Mazdas over familiar American brands like Ford and Chevrolet.
While it’s true that “Generation Y” is really nothing more than a nickname for a large demographic born between the mid-1980s and the mid-1990s, and that it’s therefore silly to make generalizations about Gen Y, it’s still very interesting to talk about this group of 80 million young people because:
- Gen Y is the largest generational cluster in American history
- Gen Y is the first to “come up” during the Internet age, which is undoubtedly a major event in human history – they will probably be different than generations that have come before
- For the first time in history, marketers have numerous tools and devices they can use to measure the preferences and behaviors of an entire age group.
If the Gen Y studies are to be trusted, there’s some very bad news for Ford, GM, and Chrysler-Fiat: The members of Gen Y don’t like the so-called “domestics.” Read more…
The Future of Tires – Bridgestone Airless Eco Tires
Recently, Bridgestone demonstrated a new prototype tire that requires requires no air and is supposed to be greener to make and recycle.