Interview with Sportsman Tundra Creator

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I was lucky enough to bump into ‘Moose,’ one of the guys that helped design and create the Sportsman Edition Tundra at the 2010 SEMA show, and he was willing to do a quick camera interview for Check it out:

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Some interesting trivia about the truck:

  • According to Danny – a frequent TundraHeadquarters commenter – there’s a fundamental flaw in the design of this truck. Many states have laws on the books that make it illegal to shoot an animal from a vehicle…even if that vehicle is stationary! Depending on where you live and what you’re hunting, it might not be a good idea to build a hunting blind on top of a truck (not that this is really a practical idea anyways, but you get the point).
  • When the engine is running, the tent on the platform buffets like crazy (the exhaust vent is directly underneath).
  • According to Moose, the truck handles “surprisingly well” even with all of that weight on top.
  • The passenger side fender (the one that slides in and out and folds down) was a little sticky. Both Moose and one of the Toyota employees at the show struggled getting it to un-latch. That’s not an indictment of the quality, mind you: it’s probably hard to make everything work perfectly in time for the show. However, that IS why I have a goofy smile on my face during that part of the interview. Moose worked pretty hard to get it open and we needed a second take.
  • The total time to build? 88 days. That means that Toyota was probably putting the idea and concept together with Bass Pro Shops sometime around March. I can only guess that the timing had something to do with improving Tundra sales at that time, as this concept was likely very expensive.

Special thanks to Moose for speaking to us!

Also, you might want to watch Toyota’s “making of” video for the Tundra Sportsman too:

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Thanks to Danny for sending that link.

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  1. Deznutjob says:

    Great interview Jason!

    This truck is INSANE! How much does it weigh?

    What wax you using on the dome Jason? 🙂

  2. Cater says:

    I would really like a easy to do folding finder kit. LOL. No telling how many times I’m at work and need a bench.

  3. Jason says:

    Dez – Shut up! LOL. I look pretty sparkly in this one, don’t I? I’m going to blame the lighting.

    I never asked how much it weighed, but I can’t imagine it’s less than 10k. The airbags were fully compressed when the truck was sitting on the show floor. (I’ll see if I can find out).

    Cater – If Toyota offered a swing out bed door with a fold-down work bench, I think there would be some takers.

  4. Mickey says:

    Strictly a hunter’s dream……

  5. Jason says:

    Mickey – True. Still, the work that went into the truck made it top-notch. I didn’t really like the Brooks and Dunn truck last year because it wasn’t much of a marketing piece…but this thing is smart. So many truck owners go outdoors, and even non-hunters can appreciate the utility of the bed modifications.

    Take the blind off and add in some bed storage, and you’ve got a cool little work truck.

  6. That Guy says:

    Sorry, but any real hunter knows that truck is a joke. I would never want to take that hideous thing with the horrible wood work into the woods.

  7. Dave says:

    Pretty cool.

  8. Jason (Admin) says:

    That guy – I hear you, it’s not a “practical” truck with the blind on top. However, SEMA isn’t really about practical trucks. I appreciate Toyota’s effort to do something creative, but your point is well taken.

    Dave – Thanks! Me too.

  9. Mark says:

    The camera work was awesome! Did you hire a professional company or did you use graduate students at a film school? I don’t know how much you paid but boy did you get your moneys worth! Great work, I can’t wait to see more of your awesome video from the SEMA show. Keep up the great camera work!

  10. Jason (Admin) says:

    Mark – I was lucky to have you and your steady camera hands to help me. Thanks again.

  11. […] debuted a “sportsman edition” Toyota Tundra concept truck at this year’s SEMA auto show, and I was lucky enough to be able to interview one of the […]

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