Forbes Magazine Names Tundra a 2012 Tough Truck

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Forbes Magazine recently completed an exhaustive process to name the Toyota Tundra a 2012 “Tough Truck.” The Tundra is continuing to improve its perception among full-size truck buyers and this honor pushes it past other trucks.

Forbes Magazine - Tundra 2012 Tough Truck

Forbes Magazine named the 2012 Toyota Tundra a Tough Truck after an exhaustive review of tests.

The process Forbes Magazineused began with the Consumer Reports‘ list of Recommended Pickup Trucks which puts every truck that comes their way through a series of 50 different tests. These tests focus on a variety of items such as safety and reliability.

Next, this list of “Recommended Pickup Trucks” was matched against J.D. Power’s “Dependability Ratings.” From there, every pickup that got an overall ranking of 3 out of 5 stars (the Toyota Tundra got 5 out of 5 stars) was judged against the Insurance Institute of Highway Safety’s “IIHS Top Safety Picks.”

The Toyota Tundra is one of very few full-size pickup trucks to meet this criteria and subsequently become named one of The Toughest Trucks of 2012 by Forbes. It joins the Honda Ridgeline and Ford F-150 on Forbes list. Forbes Magazine said “Tundra can mix it up with the big boys, going head to head with Ford, Chevy, GMC and Ram in the pickup battles.”

Consistently proving itself to be a serious contender against the rest of the competition, the Tundra is quickly gaining wide-spread acceptance as a favorite amongst guys that know exactly what they want and expect from a “tough truck.”

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Filed Under: Toyota Tundra Reviews and Comparisons


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  1. Mickey says:

    I like the idea of Forbes using other outside sources for their test as well. I’m sure people will start to see the light of the 5 star safety pick. Remember Toyota Tundra made that being the first truck to get the high stars from IIHS.

  2. Gordich says:

    Right on!

  3. Will says:

    I commented favorably about the Toyota Tundra’s smooth and refined V8, easy maneuverability in urban areas and roomy Double Cab configuration.

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