Drive a Tundra? Like Bass Fishing? Good News.
Jason Lancaster | Feb 25, 2008 | Comments 3
Toyota announced a “Toyota Trucks Bonus Bucks” program for this season’s upcoming Bassmaster-affiliated fishing tournaments. In essence, if you use your Tundra or Sequoia to tow your boat to a Bassmaster affiliated fishing tournament, you have the opportunity to win some contingency money.
We’re not exactly sure what this contingency money really represents, but it sounds pretty cool. Toyota is putting some extra money up for competitive anglers – as much as $7,500 for the highest placing eligible entrant (note: Toyota/Sequoia owners are not required to win anything, just place). Most local competitions will offer something to the highest placing owner of a Tundra or Sequoia tow vehicle.
There’s no entry fee either – the definition of “free money”. All you have to do is register.
Learn more about this program on BassZone.com.
Incidentally, Toyota has been doing a lot to sponsor fishing as part of their marketing for the Tundra. Anyone care to share their opinion on this marketing technique? Is it smart and authentic, or does it come across as disingenuous? Comments?
Filed Under: Tundra News
Smart AND authentic. I’m in the market for a new vehicle soon, and will buy a Toyota if this program will include BassChamps events. I understand why you wouldn’t want to sponsor the FLW Stren Series (Chevy major sponsor) but those are the only two relatively large circuits in this area.
Thanks!
Will Welch
will@caltech.com
Look I am looking for some information on how to chose an amazing gift for my huddy that allows my man to fish the aqueduct and the ocean in style, any advice? or how to get one of those fishing tournament type (XL) shirts with I guess the silk screening to patches. I found that sponsors provide them and told by everyone to contact you directly. When I researched your company because he loves & uses your products. I laughed because one of his Special Forces team members was born and raised near your company. We got to visit the area but didn
Julie – We don’t actually sponsor the tournament – we just sponsored a couple of fisherman. FYI – this site isn’t affiliated with Toyota.