Author Archive for Jason Lancaster

Equus Scanner and Code Reader – Equus 3100

While the march of progress has given us so much – increased horsepower, better fuel economy, reliable motors that start almost every time you turn the key (no matter what the temperature is outside) – the days of being able to take your truck to a “shade tree mechanic” to get a problem fixed have sadly passed us by. Modern vehicles use a complicated computer control system that not only keeps the vehicle running like a top, but also plays a key role in tracking problems should any arise.

Tired of paying to find out what’s wrong with your car? For the price of about one diagnosis fee, you can buy your very own handheld Equus Scanner and Code Reader.

If an issue does pop up, then your rig lets you know with the dreaded Check Engine or Service Engine Soon light. These vague warnings could be the result of almost anything – a loose gas cap, a lean fuel condition, a confused 02 sensor, or a failed cam position sensor – yet all these different problems will trigger one of two possible warning lights. Because the meaning of the light is so vague (and because modern vehicles are so complicated) there’s simply no way to know how serious the problem is until you can get your vehicle to a diagnosis and scanning tool. Up until fairly recently, the only way to get your vehicle diagnosed was

Dodge Trucks Moving Towards Softer Image

In 2008, total combined sales for the Toyota Tundra and Toyota Tacoma surpassed the total combined sales of the Dodge Ram and Dodge Dakota. While uncertainty surrounding a Chrysler bankruptcy was certainly a factor in Dodge’s reduced sales last year, it’s hard to ignore the fact that Dodge trucks are falling in popularity. After all, Dodge announced a successful sales incentive this past summer (the $2.99 a gallon gas incentive we denounced as a rip-off – and we were right) as well as a new version of the Dodge Ram, and they still finished behind Toyota (a relative newcomer to the truck market).

Back in 1991, Dodge faced a very similar situation. The venerable Ram and Power Ram, which debuted in 1981, had fallen into last place in terms of truck sales, and the Chrysler corporation was at death’s door. Following a complete corporate overhaul, the new 1994 Dodge Ram appeared and became an instant success. Dodge capitalized on a very bold choice – introducing “semi-like” styling to a half-ton pickup. It was a masterstroke.

This weekend, auto blog Jalopnik.com published an article that stated Dodge is considering replacing the Dakota with a car-based light truck. This information only adds to our impression that Dodge is moving towards a soft and luxurious image. Instead of the power and performance image that was cultivated during the “That thang got a Hemi?” campaign, they’re going up-market. Here’s why:

J.D. Power Study Shows J.D. Power Not That Smart

J.D. Power recently released a study describing “new vehicle buyer retention rate” by brand. To put that in English, J.D. Power figured out how likely someone who bought a new [blank] is likely to buy another new [blank]. Here’s a nice graph that breaks it down:

J.D. Power’s “Owner Retention Rate by Brand” study results are hardly conclusive (or reasonable).

You’ll have to click on the picture to see all the brands with below-average buyer retention. Jaguar, with only 26.2%, is the lowest.

Toyota and Lexus placed highly, with 63.2% and 60.4% retention respectively. In other words, about 60% of the people buying new Toyota and Lexus vehicles currently own another Toyota or Lexus product. Honda finished just slightly above Toyota at 64.7% retention.

The problem, of course, is that retention has as much to do with brand selection as it does with brand satisfaction. Only brands that offer “one of everything” can get good results in a study like this.

Toyota Targets Fleet Sales With 2010 Tundra Work Truck

This past weekend, Toyota quietly announced their new 2010 Toyota Tundra Work Truck (covered very nicely by PickupTrucks.com). The new Tundra work truck option – which is basically a very cheap fleet version of the current “Tundra grade” – is designed to boost Tundra fleet sales, and it’s a worthy goal considering the current marketplace.

The 2010 Toyota Tundra Work Truck package is designed to capture fleet sales, but is that really a good idea?

Fleet sales, after all, aren’t very profitable…but they keep the factory humming. Toyota originally tried to build a “nice” fleet truck back in 2007, with features that most fleet buyers didn’t want to pay for (like remote keyless entry, cruise control, power mirros, etc.). Unfortunately, the “nice” fleet trucks were too expensive to compete and Toyota failed to capitalize on the fleet market. Now, pulling a page out of the domestic’s playbook, they’re going to go after the fleet market with a stripped-down ultra-cheap Tundra. But is this a good strategy for Toyota? Here’s how we break it down…

2010 Toyota Tundra Prototype – Minor Changes

As part of our coverage of the 2009 San Diego Auto Show, we grabbed some photos and video of the 2010 Toyota Tundra prototype that debuted there.

First, take note of slightly modified grill. We anticipate this change will likely carry over to all 2010 Tundra models. Next…