Old Chevy Sales Training Video – Same Selling Points
Tim Esterdahl | Apr 24, 2012 | Comments 0
What features were enticing to a 1981 SUV buyer? The same as they are today (well, for real SUV buyers anyway). No kidding. Check out this 1981 Chevrolet training video pitting the Blazer versus the 1981 Ford Bronco.
Let’s see, what were those four main sales features:
- Economy
- Mobility
- Utility
- Value
And within those four categories, the talking points were about horsepower, gas mileage, payload, standard/optional features and purchase price. That certainly sounds familiar.
It seems as much as things change they ultimately stay the same.
Filed Under: Auto News
