2015 F150 Wins Best Buy Award Before It’s Even Been Sold
KBB.com decided to give the 2015 F-150 – which only recently began actual production – a “Best Buy” award. Considering that:
- The truck isn’t available for sale yet, which means the only trucks KBB could have tested were pre-production units (which are often built by hand), and
- The EPA fuel economy figures haven’t been released yet, thus we have no idea how fuel efficient the truck really is
This award seems a bit premature, doesn’t it?
KBB LUVS The New F-150
Call it “aluminum bias,” but KBB.com just can’t get over the 2015 F-150:
“Our group of expert vehicle testers chose the Ford F-150 as the Overall Winner in our Best Buy Awards because of its breakthrough aluminum body structure, its smooth and fuel-efficient powertrains and its impressive collection of thoughtful features. Offered in a wide variety of body styles and with a wide variety of engines, it is a suitable vehicle for a broad cross-section of the public, and the final piece is the F-150 is available for about the same price as the previous generation truck, which was a bestseller.”
First, let’s point out the the F-150 has always been available in a “wide variety of body styles with a wide variety of engines.” Hopefully, KBB isn’t weighing that factor too heavily.
Second, it’s true that the 2015 F-150 has a cutting-edge aluminum design, and it’s true that some of the new features (like the new fob-activated tailgate drop, or the integrated LED bed lamps) are cool. But the fuel efficiency of the powertrains is TBD, and the early estimates (5-20% better fuel economy) generate more questions than answers.
- Is it 5-20% better overall fuel economy, or just highway?
- Why would the increase have such a range of variance? Isn’t this the truck that allegedly lost 700lbs and now features a 2.7L V6 that sips fuel?
- Ford is set to start selling the 2015 F-150 at dealerships in 60 days – why are we still wondering about fuel economy ratings?
It might come across as sour grapes, but handing out an award on the basis of test-driving pre-production trucks – without EPA testing figures announced – seems, ahem, premature. The 2015 F-150 might be the coolest truck that Ford has ever produced, but it’s also the first truck Ford has built using rivets and glue.
Maybe KBB.com could wait until the truck has a year under it’s belt before declaring it a “best buy?” Potenzmittel ohne Rezept
Filed Under: Auto News