Ford, GM, and Ram Owners: Stop Making Excuses and Buy An American Truck

0 Flares 0 Flares ×

Once again, has listed the Toyota Tundra has one of America’s most “American” vehicles, ranking ninth overall. According to domestic content labels provided by Ford, GM, and Chrysler-Fiat, the Tundra uses more parts made in America and Canada than any competing truck. Furthermore, the Tundra is built at a $1.5 billion dollar facility in San Antonio, Texas.

Here are the official domestic content ratings provided by the manufacturers to the US government:

  • Tundra – 90% domestic content
  • Ram 1500 – 70% domestic content
  • Silverado/Sierra – 61% domestic content
  • Ford F-150 – 60% domestic content

The question is, why would someone who really cared about American labor buy an F-150, Silverado/Sierra, or Ram 1500?

Excuse #1: The most common excuse for buying a “domestic” truck with only 60-70% of parts coming from the USA is “ya, but the profits stay here,” to which I say, “What profits?” Toyota isn’t exactly burning up the stock market. The strong yen is kiling their profit margins on products made in Japan, and that little earthquake/tsunami you might have heard about hasn’t helped them either.

There’s also the fact that Toyota spent $1.5 billion to build a Tundra factory in Texas. It’s safe to say that it’s going to take Toyota a while to earn a profit on the Tundra.

Excuse #2: “All the overhead (engineers, finance people, etc.) is in Japan – Ford, Chevy, and Chrysler keep it here.” First, I call BS on the idea that Chrysler (which is now officially Chrysler-Fiat) is keeping all their overhead in the USA. If you’ve bought a Ram in the last year, you bought some Italian engineering.

Secondly, so what? Let’s say for sake of argument that Japanese engineers or corporate HR people helped build the Tundra. Mexican laborers help build the F-150, Ram, and GM trucks every day…what’s the difference? Never mind the fact that the Tundra was designed at Toyota USA’s office in California.

Excuse #3: “The domestic content numbers are wrong.” Really? What basis of proof do you have? If so, what do you have to say to this little tidbit from

So why isn’t Detroit fielding more entrants? Blame the parts content and assembly locations…It’s cheaper to build in Mexico, and thanks to 1994’s North American Free Trade Agreement, it comes with little penalty. In 2010, Canadian autoworkers averaged $38.77 an hour in U.S. dollars, including benefits. Their U.S. counterparts averaged $33.46. Mexican autoworkers, in contrast, made just $3.75 an hour…

The reason that Ford, GM, and Chrysler-Fiat have lower domestic parts content is that they’re building their truck parts (such as the HEMI motor) in Mexico.

Excuse #4:Well, it’s still better for America to buy a ‘domestic’ than it is to buy a Toyota.” Maybe. In some cases (such as most of the Lexus line), there are American-made alternatives. However, when it comes to half-ton trucks, the Tundra is the most American…and it has been for years.

Next time a Ram, GM, or Ford truck owner tells you they wanted to buy an “American” truck, you know what to tell them. If you really want to get their goat, you can put a “proudly made in the USA” bumper sticker on your Tundra.

Tundra Made In The USA Bumper Sticker

Want a bumper sticker like this one? Click on the image above!

Filed Under: Auto News


RSSComments (13)

Leave a Reply | Trackback URL

  1. Rob E says:

    Jason I’ve been saying this for years, let the numbers speak for themselves. I’d like to get that blown up bigger for the entire back window of my Tundra. Would you be interested in supplying so I can help spread the TundraHQ name? I’ll PM you on Tun-net.

  2. Mickey says:

    Jason it was just on the news about the most American vehicle. The top 5 only has the Chevy Malibu at 5. Toyota is on top with the Camry then honda and Toyota switch off. Now seeing 90% American made parts shows these people exactly what is made in America. Most Ram owners don’t even know they are owned by Fiat. Fiat did a great thing for their corp by buying Chrysler/Dodge. Now they can come in with more Fiats to America.

  3. […] fat cat CEO's making $10 million per year I know jokingly….. Here's another article about it: Ford, GM, and Ram Owners: Stop Making Excuses and Buy An American Truck | Tundra Headquarters __________________ MIDNIGHT RIDER THE NEW HEARTBEAT OF AMERICA AFTER GAS PEDAL […]

  4. mk says:

    Unfortunately, you cannot change the mindset of the big 3 owners no matter what you tell them. Around here, it is still called Jap Crap.

  5. Mickey says:

    Also Jason take a look at this article. Intresting to say for such a good truck, the Raptor.

  6. Mickey says:

    Man that’s a nice bend in the frame of that Raptor. I guess Ford has it’s issues too.

  7. Jason (Admin) says:

    Rob – I’m in – I sent you a response.

    mk – Sigh – so true. If these people were truly concerned with buying American…

    Mickey – Awesome link – article coming.

  8. Mickey says:

    Thanks Jason just happen to come across it on

  9. Jake says:

    THANK YOU for this article i just posted it on facebook and i am going to get me one of those bumper stickers! I just bought a 2011 tundra and love it! the only negative is the fuel economy, but i knew that going into it. I have always had gm vehicles, that will no longer happen. My wife has a impala and that will soon be replaced with a camary.

  10. Jason (Admin) says:

    Jake – You bet! Congrats on the Tundra.

  11. Erik says:

    Toyota sources there parts here because it is, for now, cheaper. If they operate enough plants in the U.S. long enough to realize the burden of legacy costs the Tundra will become la Tundra. Rapidamente. And while the Tundra may be American made the giant Japanese corporate logo on it’s nose doesn’t exactly scream Americana.
    Here’s a link to a company that will custom make Japanese flags in the U.S. if anyone here is interested in flying one from their porch:

    • Jason (Admin) says:

      Erik – First of all, it’s “el Tundra”, as the Tundra is most assuredly a masculine noun. 🙂

      Next, legacy costs are only a problem when you have a) greedy union leadership that must justify their phoney-baloney jobs, and b) greedy corporate execs that would rather appease the union and earn a stock bonus than hold their ground and correct a problem that everyone – and I mean *everyone* – saw coming a decade ago. I don’t see Toyota having either problem.

  12. Erik says:

    Their parts, its nose. Sorry

0 Flares Twitter 0 Facebook 0 Google+ 0 Email -- 0 Flares ×