All Entries Tagged With: "truck demand"

Gas Prices and Truck Sales – Not As Related As We Think

Auto analysts LOVE to declare that high gas prices will ultimately kill pickup truck sales. At first glance, this reasoning makes some sense – if gas is $5 per gallon and a Tundra has a 26 gallon fuel tank, every fill-up will cost $130. If you just felt a little pain in your gut at that number, you’re not alone. When gas prices approached $5 per gallon this time last year, truck sales fell precipitously.

However, was this a knee-jerk reaction or an indicator of a shift in consumer demand?

Average price per gallon of a gallon of gas from 2003 to 2009

First, let’s consider this question historically.

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