All Entries Tagged With: "traction test"

Tundra Traction Control Comparison Videos – A Tale of Two Agendas

They say a picture is worth a thousand words, and in the world of viral video, a YouTube link can spew forth opinions at a rate many times that of a single photograph. There’s no denying the power of a well put together video, especially in the automotive world where many drivers adopt the attitude of “seeing is believing” when it comes to performance.

Unfortunately, just because a video has been produced in a professional and well-executed manner, there is no guarantee that the information presented is impartial. Promotional videos released via thinly-disguised publicity campaigns which adopt an air of third-party legitimacy are inherently deceptive. This is just as true in “political action committee” TV ads as it is in the hotly-contested full-size pickup truck market, where so much emphasis is put on comparing and contrasting the capabilities of the offerings from Ford, Chevrolet, Dodge and Toyota.

What you’re about to see is two different videos, each of which claims to do the exact same test…but with very different results. [Spoiler alert: GM lied about the way their trucks compare to the Tundra.]