Toyota is recalling certain 2001-03 Tundra pickups due to faulty front passenger airbags. These airbags were manufactured improperly by an outside supplier.
A recent study produced at North Carolina State University suggests that customer perception of the Toyota brand may not have been affected by the safety recalls that occurred in 2009. Those recalls were due to a malfunction that caused certain Toyota models to accelerate suddenly, which was widely covered by the media. About 9 million vehicles were brought back to dealerships around the country, and many analysts feared that the Toyota brand would suffer irreparable damage.