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Toyota Promotes Baja Race Trucks, Directly Challenges Raptor?

Toyota seems to be finally getting pretty serious about promoting their off-road legacy, Ivan Stewart and the TRD Pro. With a Baja race team established and a large booth at the upcoming 2014 SEMA show, Toyota is directly challenging the Ford Raptor’s dominance in the segment. It is about time.

Toyota Promotes Baja Race Trucks, Directly Challenges Raptor?

Toyota held an event in LA to promote their Baja race trucks and upcoming 2014 SEMA show booth. Pictured is Baja team captain and mentor Ivan Stewart. Photo Courtesy of Pickuptrucks.com

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