It’s always great to say that the Tundra’s resale value is the best in the industry, but it’s starting to get a little old, isn’t it? We’ve talked at length about the Tundra’s superior resale value, citing studies from independent authorities like IntelliChoice and KBB.com that show the Tundra is number one in terms of resale.
Allow me to add Edmunds.com to the list for 2011. According to their newest study, the Tundra has the highest retained value of any light-duty pickup truck. Surprised? Me neither.
What is interesting, however, is that this year’s Edmunds.com study is an even more accurate measure of resale than any year prior…and that the way Edmunds is calculating ‘retained value’ should have favored Ford and GM a lot more than it did.
Analysis Shows Tundra Biggest Winner, Titan Biggest Loser
Last week an automotive data company called VinCentric announced their 2011 Best Value awards. While Toyota was the big winner – Toyota models that won 9 segments – the Tundra was surprisingly shut out. Considering how well the Tundra has done in other value award competitions, this was a surprise.
VinCentric named the F150 the best full size pickup value, but when you read VinCentric’s explanation of the F150’s victory something seems wrong:
The victory was earned with low insurance costs, segment leading fuel economy, and the lowest depreciation rate in the segment
Lowest depreciation in the segment? That’s not right…is it? Here’s how we went about trying to prove VinCentric’s data: