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Study States Toyota Recalls Didn’t Affect Brand
A recent study produced at North Carolina State University suggests that customer perception of the Toyota brand may not have been affected by the safety recalls that occurred in 2009. Those recalls were due to a malfunction that caused certain Toyota models to accelerate suddenly, which was widely covered by the media. About 9 million vehicles were brought back to dealerships around the country, and many analysts feared that the Toyota brand would suffer irreparable damage.
A recent study has found that the massive Toyota recalls of 2009 didn't have any long-term impact on Toyota's brand.
Tim Esterdahl | Feb 22, 2012 | Comments 5
