All Entries Tagged With: "nissan titan xd sales"

What’s Behind Sluggish 2016 Nissan Titan XD Sales? Dealers, Marketers or the Truck Itself?

After nearly a year and a half since its debut at the 2015 North American International Auto Show in Detroit, Michigan, we are finally seeing the market’s reaction to the “tweener” 2016 Nissan Titan XD with actual sales results. Unfortunately for Nissan, the numbers aren’t great. The 2016 sales results for April, May and June are all below the 2015 numbers of the outgoing truck and the July numbers were up over 2015 by less than 20 units. With a hot truck market and a new and improved product, the natural assumption would be sales should be up and the fact they aren’t brings up many questions. Are dealers hurting the sales numbers by holding out for maximum profit? Is Nissan’s lack of dealers in truck heavy areas hurting them? How about the lengthy and drawn-out product introduction process? Or is it as simple as consumers don’t understand this product and the price doesn’t make any sense? It could just be all of the above.

Early sales results of the new 2016 Nissan Titan XD have been slow. What’s to blame for the slow sales?