In an effort to boost sales, Dodge has announced a special “Fuel Price Protection” program for their trucks.
Dodge’s latest marketing ploy is bad news for consumers.
Simply put, you get a special credit card when you buy a new Dodge (not every new Dodge, but most). You can use this credit card to buy fuel for $2.99 a gallon at any service station for three years following your date of purchase, regardless of the actual market price. Sounds great right? Everyone else is paying $4-$5 a gallon for gas (or diesel), but you’re only paying $2.99 (provided you buy normal 87 octane gas – they’re not paying for premium). Except for the fact that it’s really not that great of a deal.