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Why Don’t Diesel Engines Sell in The USA?

Diesel engines are superior to gas engines in a few critical ways:

  1. Diesel engines are more efficient due to the thermodynamic benefits of their higher compression ratios
  2. They’re much more durable – diesel engines commonly run 2-3 times longer than a comparable gas engine
  3. They put out more torque for any given RPM than a similarly sized gas engine, meaning that a tiny little diesel engine can power a small car very efficiently (Ford’s euro-spec Fiesta diesel gets 60+ mpg with a 1.6L motor)

Point #1 and #3 are very important, as they are the main reasons that diesels are so popular around the world. In Europe, for example, about 50% of the vehicles (be they tiny little commuter cars or big trucks) are powered by diesel. Considering that the average cost of fuel in most Western European countries ranges between $6-8 per gallon (1.27-1.72 euros per liter), the fuel economy benefits of diesel engines make them a very popular option.

Yet in the United States, diesel vehicles are barely 5% of the market. Why? What is it about diesels that people in the USA dislike?

The answer? Emissions rules, the “carbon penalty,” and a myriad of other smaller issues keeps diesels from selling. What follows is an attempt to explain – comprehensively – why diesels don’t (and probably won’t ever) sell at any substantial volumes in the USA.

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