Ford insiders often acknowledge that the F150 is the heart and soul of the company, and for good reason. The F-Series pickup is the best selling vehicle in the USA, and one of the best selling vehicles in the world for the last 30 years or so. The F150 is ubiquitous, as American as apple pie, and it arguably sets the standard in the world of full-size pickups.
In other words, the new 2009 F150 is stiff competition for the Tundra. After a