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Ford Drops F150 “SFE” Package

It feels good to be right about something at TundraHeadquarters.com (since it happens so rarely). Back in September, 2008, we wrote a post about the F150 SFE (Superior Fuel Economy) package saying quote:

Will Ford Replace The Ranger With “F150 Light?”

Domestic automakers Ford, GM, and Chrysler are in trouble. After building their financial futures around the sale of full-size pickup trucks and SUV’s for decades, an increase in fuel prices combined with the sluggish American economy have conspired to slow the sales of these vehicles to a trickle. Chrysler sales are off amid rumors of bankruptcy, GM and Ford stock has seen record lows, and Ford’s F150 appears as though it will lose the crown of “best selling vehicle in North America” to the Toyota Camry.

Ford has realized that it is looking more and more like they will be unable to count on the dollars flowing in from F150 sales. At the same time, Ford understands (perhaps better than anyone else) that there will always be a market for pickup trucks. The company has begun to explore the idea of splitting the F150 into two distinct products in order to meet the needs of a wider range of buyers. The idea is to keep the current full-size F150 while also offering a smaller truck to attract buyers who do not require the full towing or hauling capabilities of the F150.

Coors light girls

Will America like the F150 light as much as this guy likes the Coors light girls behind him?

Tundra v. F150 Comparison 2007 Part III: Ride, Handling, and Comfort

UPDATE:

This comparison is from 2007 and is out-dated. Check out our 2009 Tundra vs. F-150 comparison instead.

This is the third and final part of our comparison series Tundra v. F150. In this segment, we’re going compare the two trucks in terms of ride, handling, and comfort. As with the previous segments, we’re going to focus on the aspects that are most important to a typical, non-commercial truck user. Let’s get started.

Tundra v. F150 — Part II: Features and Pricing

UPDATE:

This comparison is from 2007 and is out-dated. Check out our 2009 Tundra vs. F-150 comparison instead.

The second part of our Tundra v. F150 comparison, Features and Pricing, will evaluate the relative costs of the two vehicles and compare the features found on both. We will only be highlighting the features that are unique — common features won’t be evaluated. Also, we’ll only be concentrating on features that a non-commercial “common man” user will probably desire. Last, features that are similar will be compared if and when the difference between them is significant.

Tundra v. F150 — Part I: Mechanicals

UPDATE:

This comparison is from 2007 and is out-dated. Check out our 2009 Tundra vs. F-150 comparison instead.

As promised, we’re going to deliver a comprehensive comparison of the new 2007 Toyota Tundra to the best-selling truck in the world, the Ford F150. We’re going to start with the mechanical systems and components of the truck, specifically items where either manufacturer has a clear edge. This isn’t an exhaustive comparison, but it is going to give anyone considering both vehicles some helpful information.

Let Round One of Tundra v. F150 begin!!