All Entries Tagged With: "backlash"
Toyota Closes NUMMI – Get Ready For A Backlash
It’s official – Toyota is going to close NUMMI. Toyota has a list of good reasons for closing the plant – it’s unprofitable, it’s in a bad location, building cars in California is only going to get harder with environmental regulations and increasing taxes, etc. A couple of weeks ago we came up with a list of reasons Toyota wouldn’t close NUMMI (we were wrong).
NUMMI closes 25 years after GM's Roger Smith and Eiji Toyoda created their joint venture.
First and foremost on our list was the PR nightmare that comes with closing a plant. While “nightmare” might be a little over the top, there’s no denying this decision will negatively impact Toyota’s image. Here’s why:
Jason Lancaster | Jul 27, 2009 | Comments 132
