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Five Things Toyota Can Teach Lebron James

Unless you’re living in a cave in Waziristan, you’ve undoubtedly learned that Lebron James has abandoned Cleveland for South Beach. After two years of nauseating speculation, LeBron finally announced his decision last night. [Sidebar: Staying in Cleveland would have been the right thing to do in my opinion – they have been destroyed because of him.]
What LeBron James can learn from Toyota

Image copyright Keith Allison

The thing is, all this publicity and media love for LeBron has many parallels with Toyota’s rise to fame in North America. James has thrust himself into the spotlight, and playing in Miami with two other superstars is only going to raise expectations. Consider the following:

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