All Entries Tagged With: "april fools"
Ram Owners Manuals Being Translated Into Italian
As you all know, Fiat is working to obtain 100% ownership of Chrysler-Jeep-Ram this year. As negotiations continue, Fiat is beginning to prepare for 100% ownership in a few ways:
- They’re continuing to restructure their holdings in Europe in an effort to balance world-wide manufacturing capacity
- They’re holding “Lavoratore Indottrinamento” management meetings at all key facilities, with the aim of breaking down cultural barriers between American and Italian executives, engineers, and plant managers
- Most incredibly, they’re working furiously to translate all Chrysler, Jeep, and Ram vehicle owners manuals into Italian, so that manuals can be printed in both languages by the end of the year.
Why, you ask, must owner’s manuals be in both English and Italian? There’s a little-known Italian law that mandates all Italian corporations must produce consumer materials in Italian, even if the materials aren’t for Italian consumers.
Ford Announces New ‘Merican Edition F150
Today’s announcement of a new Ford ‘Merican Edition F-150 is an attempt by the automaker to capitalize on the commonly held (and incorrect) belief that Ford’s truck is the most “American” truck available on the market today. From Ford:
Our new ‘Merican edition F-150 is a vehicle that was mostly built by ‘Mericans for ‘Mericans celebrating ‘Merica as the greatest country on Earth. Don’t tread on me, these colors don’t run, various patriotic sentiment, etc.
The new Ford F-150 Mexican 'Merican edition logo
When asked about the fact that the new ‘Merican Edition F-150 was only mostly built in the USA (only 55% of the parts in an F-Series truck come from the US or Canda), Ford’s spokesman replied “What do you want us to do – build a $1.2 billion dollar factory in Texas, bring in dozens of suppliers to build their own factories next to ours, and then hire thousands of American workers to build our truck? Do you have any idea how cheap it is to buy truck parts from Mexico? We’d like to hire Americans to build our truck and keep our domestic parts content at 90%, but we can make a lot more money if we build a lot of our parts in Mexico.”
More info about the new Merican’ Edition F-150:
