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Chevy Goes On Offensive, Targets Ford with 3 Commercials – Tundra is Made of Steel Too!

Rarely do automakers truly go after one another, yet when they do, it usually a “slip of the tongue” from a top executive. This is not the case with Chevy’s new 3 advertisement barrage calling out Ford’s use of aluminum. While the advertisements don’t specifically include the Tundra, just replace “Chevy” and “Silverado” with “Toyota” and “Tundra.” Without further ado, for your viewing pleasure, are the aforementioned videos.

Aluminum Tailgates? Closer Than You Think

Automakers trying to meet higher MPG standards are increasing using aluminum instead of steel for all sorts of parts for weight reduction. The change is coming very soon with the next generation Chevy Silverado expected to use an aluminum hood. More aluminum items are expected to quickly follow.

Aluminum Tailgates? Close

Aluminum manufactures and automakers are working to incorporate more aluminum into cars/trucks to meet new MPG regulations.