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Ford, Chrysler Events Showcase New Cars, Trucks – Toyota Tundra Perceptions

Last week, Ford and Chrysler invited Tim Esterdahl to check out their new products. During this time, he got the chance to talk to several representatives and drive several of their latest truck offerings. Here is what he found out.

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This Ram 1500 EcoDiesel was one of many trucks I drove at a recent media event at Chrysler’s proving grounds. It has plenty of low-end torque and sounds like a diesel. With a smooth ride, it is a good competitor in the full-size market. Does it make sense for every customer? Nope. The return on investment is going to be a tough sell.

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