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Average Pickup Transaction Price Rises – A LOT

A recent survey on pickup truck transaction pricing has found they cost more, a lot more. And buyers are willing to pay for more “fancy” pickups. Is the standard, no-frills pickup being phased out by consumer demand?

Average Pickup Transaction Price Rises - A LOT 1794

Luxury pickups like this 2014 Toyota Tundra 1794 edition are helping spur a big rise in the average transaction price of pickups. If they build it, it seems consumers will willingly pay for it.

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