Chevy and GMC Pickups Design to Change – More Locomotive?
Tim Esterdahl | Feb 23, 2012 | Comments 3
Auto shows bring together the industry’s best to roll out the newest concepts, technologies and designs to throngs of onlookers, made up of car lovers and media personnel alike. Normally, futuristic designs are the norm, but is GM reversing this trend with their “locomotive” styling approach?
Will a new "locomotive" design attract buyers? Or will the look go so much against the grain, it will alienate loyal buyers?
The executive director for GMC design, Dave Lyon, hopes to communicate a utilitarian capability with more angular features, especially noticed around the wheel arches and grille. A new, detailed look for the headlights was also put on display, representing the usefulness that the brand is currently going for.
Taking what has been working in design with these crossover models and mixing it with traditional SUV characteristics, GMC is going against the grain in design, creating a sleek look that is “almost locomotive in its appearance,” Lyon stated. Providing further topic for conversation is whether or not these changes will also come to the workhorse of the GMC pickup truck line, the Sierra.
Will the Sierra have these same edgy features? Will it have the updated headlights? These are questions industry pro’s, and consumers themselves, will entertain themselves answering until more is seen.
In the meantime, it is evident that the newly-risen and once-again-profitable carmaker is acutely aware of the need to compete, with designs akin to Hyundai and features reminiscent of Audi, both manufacturers currently enjoying popularity and success.
The looming question remains, will look win over fans or more resemble an ugly hunk of metal?
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Filed Under: Auto News
yes,according to my personal point of view, this new look will definitely attract buyers from all over the world.
Great post.
Like this article .
The designer specifically calls out the well-defined front and rear wheel well flares and notes that the interior was designed with input from current GMC customers. The Sierra’s navigation screen is placed up high, inside you’ll find real aluminum, and Parkinson says customers wanted an instrument panel that appeared “tall and powerful.”