All Entries Tagged With: "tundra deconstructed"

Toyota Marketing Smartly Shifting

If you ask the average person what words come to mind when they think “Toyota,” there’s a pretty good chance they’ll say “quality and reliability.” Since the 1970’s, Toyota has garnered a strong reputation for building quality, reliable vehicles. While some would argue that this reputation is undeserved, that’s not what we’re talking about here. What we’re talking about is popular perception.

Toyota’s New Tundra Deconstructed Ad Campaign

Here’s the concept: Toyota gives a new Tundra to an East Texas cattle ranch and says “do your worst.” Two years later, Toyota takes the truck back and studies it. Then, Toyota interviews the guys who drove the truck every day and ask them for their impressions. The results are three videos on YouTube that seem completely genuine, not to mention compelling.

Check out these Tundra Deconstructed Videos – very entertaining: